GEO & PR Coordinator

5WPR•Miami, FL

7d•$55,000 - $60,000•Hybrid

About The Position

We're looking for a GEO & PR Coordinator to join 5W's content team and grow our presence — and the presence of our AI Visibility Index research — across both traditional search and AI-powered answer engines like ChatGPT, Perplexity, Google AI Overviews, and Gemini. This is a hands-on role for someone with a couple years of experience creating content across formats (written, video, social) who's excited to help get our research picked up by media outlets and cited by AI engines alike. This role sits at the intersection of content, PR, and AI search, and it's built for someone who already lives in AI tools day-to-day, not someone learning them for the first time. You'll use AI not just to optimize for AI search engines, but as a core part of how you work.

Requirements

1–3 years experience in content creation, PR, social media, or marketing
Strong writing skills — clear, accurate, and adaptable across formats (articles, pitches, scripts, captions)
Demonstrated experience creating and editing short-form video content
Working knowledge of social platforms (Instagram, TikTok, YouTube, LinkedIn) and their content norms
Active, regular user of AI tools in your workflow — ChatGPT, Claude, Perplexity, etc. — for research, writing, and content production
Comfort with AI-assisted platforms like Lovable, Replit, Cursor, or similar "vibe-coding" tools to quickly prototype landing pages, interactive content, or simple web tools
Some experience with media pitching, press releases, or journalist relationships
Highly organized, deadline-driven, and comfortable managing multiple content and outreach threads simultaneously
Working knowledge of basic SEO/GEO principles (schema, structured data, on-page optimization)
Strong, consistent commitment to sourcing accuracy and fact-checking — not negotiable given the visibility of the research this role supports

Nice To Haves

A portfolio showing published content, media placements, and/or video work
Experience with editing tools (CapCut, Premiere Rush, Canva, etc.)
Experience with media database tools (Cision, Muck Rack, etc.) and AI visibility tracking tools (Profound, Otterly)
Background in digital publishing, journalism, or agency PR
Basic HTML/CMS familiarity (WordPress)

Responsibilities

Write blog posts, articles, FAQs, and web copy optimized for both readers and AI answer engines
Create short-form video content (Reels, TikToks, YouTube Shorts) that supports brand visibility and repurposes into written content (and vice versa)
Develop and manage a social content calendar, adapting core content into platform-specific formats
Script, film, and edit video content with minimal oversight
Build hub and cluster content around the AI Visibility Index and related research, designed to move brand marketers to contact 5W
Structure content in clear, answer-first formats (direct answers up top, scannable headers, lists, tables) that AI models can easily parse and cite
Use AI tools (ChatGPT, Claude, Lovable, etc.) daily to speed up research, drafting, editing, and light prototyping — e.g., building quick interactive pages or visualizations to accompany studies
Own the pitching of the AI Visibility Index and other proprietary studies, data, and reports to relevant media outlets and journalists
Build and maintain media lists/contacts relevant to our industry and study topics
Write pitch emails, press releases, and media one-pagers summarizing key study findings, meeting 5W's sourcing and verification standards as a baseline expectation on every piece
Package studies with visuals, sourceable data, and quotable stats that make them easy for reporters to cite
Manage follow-up communication with journalists and fulfill media requests (data, quotes, interviews)
Maintain a clear line from each placement to any resulting inbound inquiry, so leadership can see what earned media is producing
Conduct keyword and topic research to inform content planning
Implement on-page SEO (titles, meta descriptions, alt text, internal linking)
Own and grow 5W's presence and citations in AI-generated answers, tracked through Profound and Otterly
Support structured data/schema implementation in collaboration with the SEO & GEO Manager
Monitor brand mentions and citations across both AI responses and media coverage
Pull and analyze performance data from tools like Google Search Console, GA4, Ahrefs/Semrush, Profound, and Otterly
Report on citation growth, placement quality, and the inbound signals they generate
Stay current on how AI search engines and journalists source and cite content — this space changes monthly
Collaborate with senior SEO/GEO, PR, and content team members to refine strategy based on results

Benefits

Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
Flexible PTO
Summer Fridays and Winter, Spring, and Fall Fridays too!
Hybrid work model offering flexibility and work-life balance
Expanded parental leave and family planning support
Continuous learning through “5W University” and development initiatives
Student Loan Reimbursement
Professional Development Support
Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
Charitable giving, including matching donations