GEO Brand Partnerships and Content Distribution, Specialist (Temporary 12 months)

Intact FC • Montreal, QC

36d • CA$101,800 - CA$124,400 • Hybrid

About The Position

This is a temporary 12-month role for an exceptional partnerships professional who enjoys challenging what is possible. The company is seeking a GEO Brand Partnerships and Content Distribution Specialist to build and scale strategic partnerships that enhance its brand and content footprint. This role will identify, negotiate, and manage third-party content distribution and co-create partnerships that increase the brand’s authority, visibility, and sentiment. The specialist will work cross-functionally within Marketing, Business Development, and other teams to craft a partner ecosystem that amplifies authoritative content, earns high trust citations, and improves brand visibility.

Requirements

• Bachelor’s degree in marketing, communications, business, or related field (or equivalent experience).
• 7–10+ years in partnerships development, content distribution/syndication, SEO/content marketing, or digital PR; experience with publishers, review sites, communities, or data/research partners is a plus.
• Demonstrated success negotiating syndication or co‑marketing partnerships that resulted in measurable gains in KPIs.
• An eye for identifying opportunities across partners, marketing channels, and tactics to drive meaningful outcomes for the business.
• Familiarity with tools for brand tracking, media monitoring, sentiment analysis, and analytics; exposure to podcast/audio indexing and video/YouTube optimization is beneficial.
• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
• Must have authorization to work in Canada.

Nice To Haves

• experience with publishers, review sites, communities, or data/research partners is a plus
• exposure to podcast/audio indexing and video/YouTube optimization is beneficial

Responsibilities

• Define and launch the GEO partnerships and content distribution strategy
• Build a GEO partner roadmap that maps core topics to high authority destinations (trade journals, review sites, communities, research hubs) that influence the largest AI LLMs.
• Define the partner selection framework (strategic fit, brand alignment, target segment overlap) and establish partner selection criteria: domain and topical authority, audience relevance, ability to host structured attribution, update cadence (recency), and governance compliance.
• Build a partner network that can distribute content at scale: proactively scout, evaluate and pitch partnership opportunities across content creators, publishers, distribution platforms, and industry experts.
• Partner with GEO/Brand leadership to tie partnership strategy into broader ecosystem of marketing initiatives ensuring buy-in from cross-functional stakeholders and senior leaders.
• Align partnership opportunities with Marketing team goals for brand authority, visibility, and sentiment.
• Lead day-to-day relationship management activities among partner network to foster strong, meaningful relationships.
• Partner with internal Brand & Content, PR, Social teams to understand content priorities, content topics, and messaging pillars.
• Work closely with Data & Analytics to optimize overall partner performance and conversion paths to ensure partner marketing initiatives are contributing meaningfully to program KPIs.
• Build dashboards that track partner citations/mentions; inclusion in AI summaries/answers; entity consistency; link/canonical integrity; freshness/recency; referral traffic; assisted conversions; and brand sentiment shifts.
• Run controlled tests on distribution formats, channels, and update cadence to isolate impact on AI inclusion and authority.
• Report insights and ROI; refine the partner portfolio based on performance.

Benefits

• performance-led financial rewards
• support
• opportunities
• workplace where you can shape the future, win as a team and grow with us

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level