General Sales Manager - Princeton BMW

Holman•Princeton, NJ

1d•Onsite

About The Position

Holman is a family-owned, global automotive services organization. Princeton BMW has an outstanding opportunity for a General Sales Manager to join their team and the Holman Family. This role involves developing and implementing sales strategies to achieve dealership goals, leading and managing the sales team (including hiring, training, coaching, and performance evaluation), analyzing market trends and sales data, overseeing inventory levels, ensuring excellent customer service, continuously improving sales processes, managing budgets and profitability, planning and executing promotional activities, ensuring compliance with regulations, and tracking sales performance metrics.

Requirements

High school diploma or equivalent
3-5+ years’ experience, including 2+ at a leadership level
Experience in automotive sales, preferably in a dealership setting
Strong understanding of sales techniques, customer relationship management, and automotive industry
Financial acumen including budgeting, forecasting, and profit analysis
Familiarity with automotive industry regulations, such as state laws governing sales practices and dealership operations
Breadth and depth of technical or functional expertise in own area of responsibility or department; may be acquiring knowledge of other related areas of departments
Developing and implementing processes, methods, and tools to increase efficiency and accuracy

Responsibilities

Develop and implement sales strategies to achieve dealership goals and targets.
Lead and manage the sales team, including hiring, training, coaching, and performance evaluation.
Analyze market trends, sales data, and dealership performance to forecast sales and develop action plans.
Oversee inventory levels, including ordering and stocking vehicles to meet customer demand and maximize profitability.
Ensure excellent customer service and manage customer relationships to drive repeat business and referrals.
Continuously improve sales processes and procedures to enhance efficiency and effectiveness.
Monitor and manage sales budgets, expenses, and profitability to achieve financial targets.
Plan and execute promotional activities, marketing campaigns, and advertising initiatives to drive sales and increase brand awareness.
Ensure dealership operations comply with all relevant laws, regulations, and industry standards.
Track sales performance metrics, analyze data, and generate reports to assess performance and identify areas for improvement.
Perform all other duties and special projects as assigned