General Sales Manager

Gwinnett Place Nissan • Duluth, GA

1d • Onsite

About The Position

Gwinnett Place Nissan is seeking a high-performing, hands-on General Sales Manager with a proven history of building and leading successful used vehicle operations in a high-volume dealership environment. The General Sales Manager’s primary responsibility is to assist the General Manager with driving both the people and financial success of variable operations, with a major emphasis on used vehicle sales, inventory management, profitability, inventory turn, and overall used car department performance. We are looking for a true operator — someone who understands the used car business at a high level and knows how to acquire, price, merchandise, manage, and retail inventory profitably while building a culture of accountability and execution. This is not a desk-only leadership role. Our GSMs are expected to lead from the showroom floor, actively work deals, engage customers, coach salespeople live, manage inventory aggressively, and drive performance daily.

Requirements

• Minimum 5+ years of automotive management experience
• Strong used vehicle operational background REQUIRED
• Proven track record of success in used vehicle inventory management and profitability
• Demonstrated history of increasing used vehicle volume while maintaining gross
• Strong desking, negotiation, inventory acquisition, and pricing abilities
• Proven history of developing high-performing sales and management teams
• Excellent CSI and customer experience history
• Strong leadership presence with a hands-on management style
• Must thrive in a fast-paced, high-accountability environment
• Lives and understands the used car business
• Knows how to maximize inventory turn and profitability
• Leads from the front instead of behind a desk
• Understands both operational execution and financial performance
• Can build accountability, urgency, and culture
• Has a passion for developing people and driving results
• Brings energy, professionalism, and intensity every day

Nice To Haves

• Previous GSM, Used Car Director, Variable Operations Director, or high-level sales leadership experience preferred

Responsibilities

• Lead and oversee all aspects of used vehicle operations with a strong focus on profitability, inventory turn, and volume growth
• Assist in the acquisition, pricing, merchandising, and inventory strategy for all used vehicles
• Analyze market trends, competitive pricing, and inventory aging to maximize profitability and minimize exposure
• Partner with inventory management and buying teams to source clean, desirable, high-demand inventory
• Maintain aggressive inventory turn objectives while protecting front-end gross
• Drive used vehicle performance through disciplined process management and operational accountability
• Monitor aging inventory daily and implement strategies to improve turn and profitability
• Ensure used vehicle inventory is properly marketed, merchandised, and competitively positioned online
• Assist the General Manager with overseeing all aspects of variable operations including New, Used, and F&I departments
• Work closely with the General Manager, sales team, and finance leadership team to achieve monthly sales, gross, and F&I objectives
• Lead from the showroom floor and maintain an active daily presence throughout operations
• Assist with structuring deals and maximizing both front-end and back-end profitability
• Hire, train, supervise, mentor, and monitor performance of sales consultants, finance managers, and sales managers
• Develop future automotive leaders through daily coaching, accountability, roleplay, and process management
• Create and maintain a high-energy, performance-driven sales culture
• Conduct daily sales meetings, one-on-ones, and save-a-deal sessions
• Hold the sales team accountable to lead follow-up, appointment generation, showroom traffic conversion, and CRM activity standards
• Consistently work the sales desk and assist with customer turn-overs
• Actively engage customers and support the sales process from greeting to delivery
• Assist sales managers and consultants with deal structure and negotiation strategy
• Ensure exceptional customer experience and strong CSI performance throughout the sales process
• Be a highly detailed, process-driven leader capable of holding the staff accountable for results
• Track and improve: Used vehicle volume, Used vehicle gross profit, Inventory turn, Aging inventory, Appointment performance, Closing percentages, CSI performance, Overall variable profitability
• Assist sales managers with ensuring manufacturer volume commitments are achieved
• Responsible for ensuring CIT lists are reviewed and resolved within required deadlines
• Partner with the General Manager to establish monthly and annual performance goals and review actual performance
• Develop and maintain strong relationships with lending institutions, auctions, wholesalers, and manufacturer representatives
• Communicate management policies and operational expectations clearly and effectively
• Lead by example while ensuring company core values are demonstrated consistently throughout the dealership
• Perform additional duties as assigned by executive leadership

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed