General Manager - Fitness Boutique

Hire Ground TalentOttawa, ON

About The Position

Our client is a well-established, international boutique fitness brand offering dynamic group reformer Pilates classes across a variety of formats and levels. With a strong commitment to making Pilates affordable and accessible, they empower a diverse community of clients to build strength, mobility, and confidence. The Opportunity We’re seeking a results-driven General Manager to lead studio performance across sales, service, and operations. This is a hands-on leadership role for someone who thrives in a fast-paced environment and leads from the front—especially when it comes to sales. You’ll be responsible for driving revenue, building a high-performing team, and delivering an exceptional client experience while ensuring the studio operates efficiently and profitably.

Requirements

  • 5+ years of management experience in fitness, retail, or service-based industries
  • Proven track record of achieving and exceeding sales targets
  • Strong ability to sell, coach sales teams, and drive revenue growth
  • Experience working with CRM and/or POS systems
  • Excellent communication and interpersonal skills (in-person, phone, email)
  • Highly organized with strong time management and attention to detail
  • Ability to multi-task, prioritize, and meet deadlines in a fast-paced environment
  • A proactive mindset with the ability to identify opportunities and implement improvements
  • Passion for health, fitness, and community building
  • Professional, reliable, and able to handle confidential information with integrity
  • Fluent in English
  • Willingness to travel occasionally as needed

Responsibilities

  • Own and drive all four revenue streams: memberships, retail, private training, and teacher training
  • Lead from the front with active participation in sales (50%+ of role)
  • Monitor and manage studio KPIs, including revenue, attendance, and retention metrics
  • Develop and execute marketing initiatives (digital campaigns, partnerships, community events) to generate leads
  • Recruit, train, and manage sales associates and instructors (in partnership with Lead Instructor)
  • Build and manage staff schedules to optimize studio performance
  • Oversee inventory and vendor relationships, ensuring accurate stock levels and merchandising
  • Ensure exceptional customer experience across all touchpoints
  • Maintain studio cleanliness, organization, and brand standards
  • Make informed, independent decisions to improve operations and performance
  • Support additional business needs as required

Benefits

  • Join a globally recognized fitness brand with strong growth
  • Lead a community-driven, high-energy studio environment
  • Competitive compensation with performance-based incentives
  • Opportunity to make a direct impact on business success and client experience
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