General Manager

Viega•Miami, FL
•$171,350 - $233,893

About The Position

The General Manager leads the strategy and performance of an assigned territory, enabling a high-performing sales organization to achieve business goals and deliver profitable growth. The role builds trusted relationships with customers and industry partners, develops talent, and collaborates across Viega to strengthen market presence and advance the business. The position emphasizes leadership, collaboration, accountability, and progress, with the opportunity to develop a team and shape the future of the business. The General Manager leads and develops an effective sales organization; creates a culture centered on safety, quality, integrity, inclusion, and accountability; aligns teams around strategic priorities and operating objectives; and supports performance through goal setting, coaching, talent development, and accountability. The role also oversees territory financial planning and budget management, develops sales, marketing, channel, and account strategies, and builds relationships with customers, distributors, contractors, industry partners, and other stakeholders. The position works with Product Management, Marketing, Operations, and other teams on product launches, market execution, forecasting, and customer needs. It uses market intelligence, data, analytics, and performance measures to evaluate results, identify opportunities, inform strategy, and continuously improve commercial performance. Viega offers a base salary of $171,350–$233,893 annually, based on experience, education, and geographic location, and eligibility to participate in a discretionary annual bonus program based on company and individual performance. The role also includes an executive benefits package with enhanced life and disability insurance protection and a car subsidy.

Requirements

  • Bachelor’s degree in business or a related discipline.
  • At least 7 years of relevant industry experience.
  • At least 7 years of sales leadership or people-management experience.
  • Experience developing and implementing sales strategies that contribute to revenue growth, market share, and customer success.
  • Experience recruiting, developing, coaching, and supporting effective teams.
  • Working knowledge of budgeting, forecasting, financial performance measures, and data-informed decision-making.
  • Ability to evaluate market trends, customer needs, competitive dynamics, and business opportunities to inform strategy and execution.
  • Effective communication, presentation, negotiation, and stakeholder-management skills, including the ability to build relationships and influence across levels and functions.
  • Analytical and critical-thinking skills, including the ability to work through complex business challenges, support change, and identify improvement opportunities.
  • Proficiency with Microsoft Office Suite, Salesforce CRM, and other sales enablement technologies.

Responsibilities

  • Lead, develop, and retain an effective sales organization focused on profitable revenue growth, market share, and customer experience.
  • Promote a culture of safety, quality, integrity, inclusion, and accountability, and support compliance with company policies, safety standards, and applicable regulations.
  • Align teams around business priorities, strategic initiatives, performance expectations, and annual operating objectives.
  • Set clear goals and provide ongoing coaching, talent development, feedback, and accountability for key performance indicators and business results.
  • Lead territory financial planning and budget management, including forecasting, resource allocation, expense management, and achievement of financial objectives.
  • Develop and execute sales, marketing, channel, and account management strategies to deepen customer relationships, grow revenue, improve profitability, and advance long-term business objectives.
  • Build and maintain trusted relationships with customers, distributors, contractors, industry partners, and other stakeholders to strengthen market presence and identify growth opportunities.
  • Facilitate presentations and strategic discussions with customers, business partners, industry groups, and cross-functional teams to support engagement, product adoption, and market development.
  • Collaborate with Product Management, Marketing, Operations, and other teams on product launches, market execution, sales forecasting, and customer needs.
  • Monitor market trends, customer needs, competitive activity, and industry developments to identify opportunities and inform business strategy.
  • Use data, analytics, forecasts, and performance measures to assess results, identify opportunities, and improve commercial performance.

Benefits

  • Annual bonus program eligibility based on company and individual performance.
  • Medical, telehealth, dental, and vision coverage, including infertility treatment, weight management, and physical therapy.
  • Wellness program and wellbeing platform.
  • WorkLife Navigator services, Employee Assistance Program, and mental health resources.
  • Health Savings Account with company contribution and Dependent Care Flexible Spending Account options.
  • Employer-paid short- and long-term disability coverage.
  • Employer-paid life and AD&D coverage, with additional voluntary life and AD&D insurance available.
  • 401(k) plan with up to 7.5% total employer contribution, including an automatic company contribution and matching program.
  • Deferred compensation plan participation.
  • Additional voluntary life, AD&D, and disability insurance options.
  • Up to $10,000 annually in tuition reimbursement.
  • Access to fully funded degree programs through Colorado Technical University.
  • 9 paid company holidays.
  • 16 hours of paid Volunteer Time Off.
  • Flexible Time Off with no accruals or caps.
  • Executive benefits package with enhanced life and disability insurance protection and a car subsidy.
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