General Manager 702

WhiteWater Express Car Wash • Battle Creek, MI

3d • $60,000 - $65,000 • Onsite

About The Position

The General Manager is responsible for the overall performance and operations of a WhiteWater Express location. This role leads day-to-day operations, drives revenue growth, ensures operational efficiency, and fosters a positive team culture. The General Manager oversees staff development, upholds safety and service standards, and manages all aspects of financial and operational success. The position reports directly to the Area Director.

The role includes leading and developing team members; delivering a safe, clean, customer-focused experience; managing schedules, maintenance, and safety; supporting sales and financial performance; and completing payroll and other administrative duties. Flexibility to work 45–50 hours per week, adjusting as needed to meet business demands, is required. The position involves working outdoors in varying weather conditions and being able to lift and carry up to 50 lbs.

Requirements

• High school diploma or equivalent; a combination of experience and/or education will be considered.
• 1–3 years of management experience in retail, hospitality, or another fast-paced environment.
• Experience supervising teams of 8–12 employees, including hiring, training, scheduling, and performance management.
• Strong leadership and management capabilities with proven sales acumen.
• Excellent verbal and written communication skills and conflict-resolution abilities.
• Proficiency in Microsoft Office Suite, Google Workspace, and POS systems.
• Ability to multitask, prioritize, and work effectively under pressure while maintaining attention to detail.
• Ability to lift and carry up to 50 lbs.
• Comfort working outdoors in varying weather conditions, including heat, cold, rain, and humidity.
• Ability to stand, walk, bend, and move throughout a fast-paced environment.
• Flexibility to work 45–50 hours per week, adjusting as needed to meet business demands.

Nice To Haves

• Car wash experience is not required.

Responsibilities

• Cultivate a positive, customer-focused workplace culture through coaching and leadership growth.
• Lead by example and foster a team-oriented environment where employees feel empowered to lead.
• Recruit, hire, train, and develop team members while managing performance and retention.
• Deliver a safe, clean, 5-star experience for customers and employees.
• Address and resolve customer and employee concerns while promoting a respectful environment.
• Educate customers on wash products, packages, memberships, and promotions to support satisfaction and sales.
• Create and communicate schedules for daily and weekly operations.
• Ensure maintenance tasks, store cleanliness, and compliance with site standards.
• Troubleshoot equipment and partner with Facilities and IT to resolve issues quickly.
• Uphold company policies and enforce safety protocols.
• Drive revenue growth through team development and effective customer interactions.
• Use KPI tools to increase membership revenue and retention.
• Manage controllable costs with support from the Area Director and insights from Business Intelligence dashboards.
• Review and approve employee hours, ensuring payroll accuracy and compliance with company policies.
• Manage hiring, training, performance, and employee development.
• Enforce company policies, procedures, and compliance standards.
• Perform other duties as assigned to ensure smooth operations.

Benefits

• Base salary of $60,000 to $65,000 annually based on assigned location.
• Eligibility for a performance-based bonus under the company's incentive plan; payments vary with results and are not guaranteed.
• Comprehensive health benefits, including medical, dental, and vision.
• Paid time off.
• 401(k) retirement plan with company match.
• Company-paid life insurance.
• Clear pathways for career advancement.
• Free weekly car washes.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED