General Manager, Miami
About The Position
Wheely is launching in Florida and is seeking a General Manager to establish and lead operations in the state. The role involves a three-month pre-launch phase focused on hiring a founding team, securing the fleet and chauffeurs, and building the operational infrastructure before the first ride. Post-launch, the General Manager will own the Profit & Loss (P&L) and brand presence in Florida, overseeing service standards, growth, client relations, and the local team. This position reports directly to the CEO and will collaborate with the team responsible for the New York launch. The expansion into Florida, with Miami as the regional headquarters, is driven by a significant increase in the local UHNW population, year-round demand, and a hospitality culture aligned with Wheely's standards. The ideal candidate is an experienced operator who has successfully launched or scaled markets previously and can maintain Wheely's high standards while operating at a fast pace.
Requirements
- Bachelor's or Master's degree in STEM or Economics from a leading university
- Minimum 7 years of total experience
- 5+ years of experience in either high-growth tech, investment banking, strategy consulting, VC, or private equity
- Excellent leadership and team management skills
- Strong analytical and problem-solving skills
- Professional fluency in English
- Based in Miami
- South Florida residency is required
Nice To Haves
- Backgrounds in investment banking or consulting are a plus, but not a substitute for hands-on operating chops.
Responsibilities
- P&L responsibility for Florida
- Manage the offline product: pricing, availability, and fleet composition
- Oversee four local teams: Driver Operations, Quality & Training (Chauffeur Academy), Sales (Wheely for Business), and Marketing
- Develop and execute launch and expansion strategies across Miami, Palm Beach, and key seasonal moments
- Drive business development, identifying and capitalizing on new opportunities for growth and partnerships
- Collaborate with the central Product team on the passenger and chauffeur experience
- Develop and implement regulatory strategy, navigating Florida's licensing and compliance landscape
- Act as the external representative for Wheely, engaging with press, partners, and key stakeholders
Benefits
- Base salary starting from $210,000 per year
- Annual bonus
- Equity in a high-growth scale-up
- Comprehensive benefits package, including health coverage
- Other benefits designed to support your wellbeing
- Monthly credit for journeys with Wheely
- Office-based role in Miami
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What This Job Offers
Job Type
Full-time
Career Level
Manager
