General Manager | Aspen

Veronica Beard•Colorado Springs, CO

1d•$90,000 - $95,000•Onsite

About The Position

The General Manager is responsible for maximizing sales, providing an exceptional customer shopping experience, and managing the store’s visual and operational standards, including shrink, wage costs, and Clienteling. The role oversees staffing, training, and development of high-performing teams and is based at the Aspen location. The General Manager leads sales and customer service, sets and evaluates sales goals, supervises the sales floor, and develops associates’ selling and client-building skills. The role also recruits and hires staff, manages scheduling and personnel processes, and fosters a motivated, professional team environment. Operational responsibilities include managing payroll and wage costs, protecting company assets, maintaining accuracy and compliance in cash and inventory, and ensuring store cleanliness, organization, visual merchandising, and adherence to company policies. The General Manager represents Veronica Beard’s fashion and style, supports staff in following brand fashion guidelines, and must be comfortable discussing products and fashion on camera for social media. The position requires a flexible schedule, including nights and weekends. The base salary range is $90,000–$95,000, with compensation depending on factors such as skills and experience. Additional offerings include a comprehensive benefits package, short-term incentive program, clothing allowance, and merchandise discounts. Veronica Beard is committed to diversity, equity, inclusion, mutual respect, and equal employment opportunity.

Requirements

Three to five years of experience in the luxury business.
At least two years of retail Store Management experience in women’s apparel or a related field.
Strong team leadership, customer service, interpersonal, and communication skills.
Energetic, outgoing, driven approach, with an eye for women’s fashion and a passion to succeed.
Strong visual background and sound organizational and operational skills.
Ability to work a flexible schedule, including nights and weekends.
Strong verbal and communication skills.
Strong observation skills, including identifying and assessing customer and employee behavior, reactions, and floor awareness.
Ability to retain and use information such as names, merchandise, policies, and procedures.
Ability to create a quality working environment that encourages others to develop and excel.
Ability to foster mutual trust, respect, professionalism, and teamwork to achieve goals.

Responsibilities

Create an outstanding sales and customer service environment and strive for sales excellence and results.
Set and evaluate weekly, monthly, and seasonal staff goals.
Work with customers and model excellent customer service and Clienteling skills.
Maximize sales through effective floor supervision.
Assess store morale, recognize positive associate performance, and promptly resolve and document performance issues.
Develop Sales Associates’ selling and client-building skills using Sales Training Programs and Client Books.
Network to recruit and hire high-quality management and sales-oriented associates; fill open positions promptly.
Ensure adequate staffing and schedule employees to meet business needs.
Follow company criteria for hiring, reviewing, coaching, and promoting Sales Associates and Assistant Managers.
Administer personnel programs, including performance reviews, compensation, and employment records.
Train personnel in product knowledge, selling skills, and customer service; document employee performance promptly.
Create enthusiasm and motivation to support high-performing teams.
Manage wage costs, salaries, and allowable hours to protect store payroll.
Control company assets through key control, loss-prevention measures, inventory paperwork, and standards of conduct.
Maintain accuracy and compliance in cash, inventory, fixtures, and property.
Execute floor-set and promotional directives and implement visual merchandising.
Supervise cleanliness and organization of the sales floor and backroom, ensuring the store’s appearance and atmosphere reinforce the brand image.
Understand, support, and comply with company policies and procedures.
Execute merchandising strategies and directives and maintain a neat, clean, organized selling floor that reflects the correct visual image.
Ensure displays, fixtures, and visual areas reflect current visual direction.
Identify and communicate product concerns promptly and communicate inventory needs to support business goals.
Represent Veronica Beard’s fashion and style, maintain knowledge of current trends, and demonstrate an overall finished fashion look.
Ensure staff follow Veronica Beard fashion guidelines.
Be comfortable on camera for social media, including still photography and video, and discuss products and fashion fluidly on camera.