General Manager

24 Hour Fitness USA • Anaheim, CA

12d

About The Position

As a General Manager at 24 Hour Fitness, you lead club performance in alignment with the company’s mission, vision, and values. You drive membership growth, revenue generation, and operational excellence while leading a high-performing team to deliver an exceptional member experience and achieve sales goals. The role focuses on membership sales, fitness revenue, and overall club performance, building a culture of accountability and results while fostering a motivated team and welcoming club environment.

The General Manager oversees daily club operations, including facility maintenance, equipment upkeep, cleanliness, safety, budgets, and compliance with company policies and applicable regulations. The role also builds relationships with members and the local community, and develops retention and outreach initiatives. The schedule is consistently either 9:00 AM–7:00 PM or 10:00 AM–8:00 PM, aligned with peak business hours and club needs. Travel of up to 10% may be required for training sessions and meetings.

Requirements

• 3–5+ years of management experience in the broader retail, hospitality, or fitness industry, with a proven track record of success.
• 2–4 years of progressive management experience supervising 3–10+ employees in a team environment, with measurable employee development and promotion outcomes.
• Ability to inspire and lead teams in delivering member and team member initiatives through a strong service focus and a consistent, robust service culture.
• Ability to create an outstanding member and team member experience and a high-performance culture through people development, innovation, and collaboration.
• Excellent communication, interpersonal, and customer service skills.
• CPR/AED certification required within 30 days of hire and maintained throughout employment. The company provides access to an approved training program at no cost.
• Personal Training certification from a nationally recognized organization (such as NASM or ISSA) required within 90 days of hire. The company provides access to a certification program at no cost. A degree in Exercise Science, Kinesiology, or a related field may satisfy this requirement in lieu of certification, subject to qualification and approval.
• Ability to travel up to 10% of the time for training sessions and meetings.

Nice To Haves

• Bachelor's degree in Business Administration, Sports Management, Exercise Science, Kinesiology, or a related field.
• Familiarity with sales techniques and strategies.
• Active involvement in the fitness community through professional associations or networking events.

Responsibilities

• Develop and implement strategies to grow membership sales, fitness, retail, and other revenue streams and exceed targets.
• Recruit, train, and develop a high-performing team with shared goals and a one-team mindset.
• Coach and support team members, set clear objectives, delegate responsibilities, leverage strengths, and foster excellence and accountability.
• Build strong member relationships and create a welcoming, community-focused environment that supports member engagement and fitness goals.
• Oversee daily club operations, including facility maintenance, equipment upkeep, and cleanliness standards.
• Manage budgets, control expenses, and maximize profitability while following company policies and procedures.
• Implement safety protocols and procedures in compliance with health and safety regulations.
• Build local community relationships, represent the gym at events, and implement outreach initiatives to attract members.
• Develop and execute member retention strategies, including engagement programs, events, and incentives.
• Promote awareness of and compliance with company policies, procedures, standards, and relevant industry regulations.
• Maintain a consistent 9:00 AM–7:00 PM or 10:00 AM–8:00 PM schedule aligned with peak business hours and club needs.

Benefits

• Paid time off
• Medical coverage
• Dental coverage
• 401(k) with match for qualifying positions
• Free gym membership
• Discounts on products and personal training
• Employee Resource Groups and opportunities to participate in community events, in person and virtually

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed