Baseball CPL General Manager

Capitol Broadcasting Company•Holly Springs, NC

About The Position

The Holly Springs Salamanders are seeking a dynamic, creative, and driven General Manager to lead the Coastal Plain League club’s business operations and build an engaging summer ballpark experience. The General Manager will lead the team off the field, driving ticket sales, sponsorships, special-event revenue, promotions, community connections, and a strong organizational culture. This person will serve as the face of the Salamanders and oversee full-time and seasonal staff.

Requirements

At least 4 years of experience working as a general manager, assistant general manager, or sales manager.
Experience working with ticketing systems; Ticketmaster is the preferred vendor.
Successful completion of a pre-employment drug screening.

Nice To Haves

Experience with Ticketmaster ticketing systems.

Responsibilities

Oversee the club’s business operations, including preparing the annual budget, organizational charts, and departmental goals and objectives.
Communicate with the Vice President – CBC Sports about the status of the club’s business affairs.
Develop and implement plans to increase ticket, sponsorship, and special-event revenue.
Identify local businesses and build relationships with community business leaders.
Work with the Vice President to develop a creative marketing campaign using print, television, radio, website, and other marketing tactics.
Develop promotional campaigns that integrate marketing, business communications, corporate sponsorship, group sales, in-game entertainment, and community relations to drive ticket sales and expand media reach.
Design fun, affordable, family-friendly in-game promotions and entertainment.
Manage game and event entertainment to provide a consistently strong, innovative experience for fans.
Manage the club’s brand and ensure compliance with logo-use specifications for merchandise and approved use by outside parties.
Oversee daily website editing and recommend improvements to website content.
Provide leadership, guidance, and training to sales staff.
Work with staff to develop sustainable ticket campaigns, group ticket plans, and pricing strategies.
Recruit and hire personnel for available positions.
Develop job descriptions and priority task lists for full-time staff positions.
Maintain positive relationships with full-time, part-time, and seasonal staff.
Conduct annual performance reviews with each full-time staff member.
Oversee the club’s relationship with its concessionaire, evaluate concession sales annually, and recommend improvements.
Serve as liaison between the club and the Town of Holly Springs.
Oversee all full-time and seasonal Holly Springs Salamanders staff members.