General Manager, Dynata+

Dynata•Westport, CT

About The Position

The General Manager of Dynata+ has full accountability for the platform’s strategy, product direction, adoption, go-to-market execution, customer success, and financial performance. The role balances near-term commercial growth with a long-term mandate to establish Dynata+ as Dynata’s strategic platform foundation and primary self-service platform. The General Manager will drive enterprise-wide adoption, create a scalable product-led growth engine, deliver revenue growth and profitability, and define the platform’s longer-term ecosystem strategy, including APIs, integrations, and AI capabilities. The role also supports Dynata’s transition toward a platform-centric operating model. This executive owns the platform roadmap across sample, scripting, analytics, and visualization; product prioritization and release management; pricing and monetization; and the platform’s P&L. The role works across business units and partners with the CTO and engineering leadership, influencing dedicated engineering resources without direct reporting lines. Success over the first 24 months includes meeting revenue and profitability targets, establishing a three-year platform vision, increasing adoption, launching scripting, analytics, and visualization capabilities, improving conversion, retention, and NRR, and building scalable governance and operating mechanisms.

Requirements

  • Proven success leading SaaS, platform, analytics, data, insights, or research technology businesses.
  • Significant P&L ownership and General Manager experience.
  • Experience scaling product-led growth and enterprise sales motions.
  • Strong customer success and retention track record.
  • Ability to influence engineering teams without direct reporting lines.
  • Executive presence and stakeholder management capabilities.

Nice To Haves

  • Background in market research technology.
  • Background in survey software.
  • Background in analytics and visualization platforms.
  • Background in workflow automation platforms.
  • Background in customer experience or insights technology.

Responsibilities

  • Establish Dynata+ as Dynata’s primary self-service platform and drive adoption across business units.
  • Define the multi-year platform vision and roadmap; champion platform-first thinking and lead platform governance and prioritization.
  • Chair the Dynata+ Executive Steering Committee and represent Dynata+ in executive planning forums.
  • Identify adjacent growth opportunities and use cases, and evaluate AI-enabled capabilities across survey programming, targeting, reporting, and workflow automation.
  • Own the product roadmap across sample, scripting, analytics, and visualization; translate commercial priorities into product requirements.
  • Drive product intake, prioritization, and release management, ensuring enterprise-grade reliability, compliance, and scalability.
  • Own user experience and customer journey design, and define API and ecosystem strategy.
  • Own revenue, cost structure, profitability, and forecasting; develop annual operating plans and budgets.
  • Define pricing, packaging, and monetization models, and develop investment cases for new capabilities.
  • Manage ARR, NRR, gross margin, churn, CAC, conversion rates, and active users.
  • Create operating agreements and service models, and support migration from fragmented tools to shared platform capabilities.
  • Own the product-led growth strategy from acquisition through expansion; lead inbound sales and conversion optimization.
  • Partner with enterprise sales teams to define rules of engagement and work with marketing on demand generation and positioning.
  • Own customer activation, adoption, retention, and expansion; build scalable customer success processes, health scores, and churn-prevention mechanisms.
  • Use customer insights to influence roadmap priorities.
  • Partner with the CTO and engineering leadership, manage delivery through influence with dedicated engineering resources, and ensure delivery governance and release discipline.
  • Balance near-term commercial delivery with long-term architecture needs.
  • Deliver agreed revenue and profitability targets, establish a three-year strategic platform vision, increase adoption, launch scripting, analytics, and visualization capabilities, improve conversion, retention, and NRR, and build scalable governance and operating mechanisms.

Benefits

  • A full range of medical and other benefits, dependent on full-time employment status.
  • A discretionary incentive program may be provided as part of the compensation package.
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