General Manager

Ulta Beauty, Inc.•Santa Rosa, CA

About The Position

The General Manager leads a single Ulta Beauty retail store, including its salon, in alignment with the company’s mission, vision, and values. The GM leads a team of managers and is accountable for store performance across sales, service, expense control, people development, operational processes, and compliance. The role focuses on building a high-performing, engaged team and delivering top-line sales growth and a helpful, friendly guest experience. The GM drives store profitability through operational excellence, sales growth, and expense control; uses forecasts and payroll budgets to schedule effectively; and responds to financial, operational, and audit findings. The GM hires and develops talent, coaches and evaluates managers and associates, fosters inclusion and collaboration, and ensures training and company initiatives are carried out. The role also oversees adherence to policies and standards, inventory and cash controls, loss prevention, workplace safety, and day-to-day store workload. The position requires a flexible full-time schedule that includes days, evenings, weekends, and holidays, and availability to close the store at least once per week. Corporate meetings and conferences may involve overnight stays and interstate travel. Work involves frequent computer and telephone use, continuous mobility and walking in the store, frequent bending, pushing, reaching, and twisting, and frequent lifting, carrying, or moving of up to 25 pounds. The pay range is $42.00–$58.00 per hour, with the opportunity for eligible associates to earn additional compensation under the company bonus plan. Full-time positions are eligible for paid time off and health, dental, vision, life, and disability benefits.

Requirements

  • 3–5+ years of fast-paced retail management or other relevant work experience.
  • Financial management experience, including driving top-line sales, interpreting reporting data, managing payroll budgets, and controlling expenses.
  • Retail management experience, including monitoring inventory, achieving operational excellence, driving a service culture, and executing merchandising directives.
  • Leadership management experience, including attracting, developing, and motivating talent; adapting to change and leading others through change; developing collaborative relationships; and influencing teams.
  • Proficiency with basic technology, such as point-of-sale systems, Microsoft Office programs, and Apple devices.
  • Excellent written and verbal communication skills.
  • Strong collaboration and interpersonal skills.
  • Strong organizational skills and ability to manage multiple tasks.
  • Ability to react under pressure, exercise good judgment in ambiguous situations, and remain flexible and adaptable.
  • Ability to work a flexible full-time schedule including days, evenings, weekends, and holidays.
  • Availability to close the store at least once per week.
  • Ability to attend corporate business meetings and conferences, including overnight stays and interstate travel.
  • Valid identification for airline travel.

Nice To Haves

  • Bachelor’s degree is preferred.

Responsibilities

  • Promote accountability for store goals related to retail and service sales, guest loyalty, payroll, omnichannel performance, and retail shrink.
  • Drive store profitability through operational excellence, sales growth, and expense control.
  • Use forecasts and payroll budgets to support scheduling, productivity, timely workload completion, and payroll goals.
  • Address issues identified through financial and operational reporting, store visits, and audits.
  • Perform makeup applications, skincare analysis, and product demonstrations to support sales and guest service.
  • Stay informed about industry trends, products, and services, and learn their ingredients and benefits.
  • Maintain regular attendance and hold store associates accountable to the attendance policy.
  • Attract, hire, and retain a diverse team, and address staffing needs and open positions.
  • Partner with the District Manager and People Success to address policy violations and take appropriate corrective action in accordance with company policies.
  • Build an engaged team through collaboration, open communication, and work prioritization.
  • Create an inclusive environment that supports associate growth and engagement.
  • Lead manager and associate development through training, individualized feedback and coaching, performance reviews, succession planning, and development plans.
  • Participate in ongoing training, including brand and category education, and ensure direct reports do the same.
  • Share enterprise strategy with direct reports and align store goals with company goals.
  • Work alongside the management team to establish priorities and provide direction.
  • Execute the Guest Engagement Leader program through business ownership, coaching, and leadership of the guest experience.
  • Ensure compliance with company policies, procedures, standards, and dress code.
  • Use scheduling and task-management tools as directed to schedule associates and prioritize store workload.
  • Protect company assets and minimize loss by maintaining workplace safety, inventory control, cash management, and loss-prevention standards.
  • Perform day-to-day inventory control processes, including handling known theft, damages, hazardous waste, inventory adjustments, and product returns; complete theft reporting as necessary.
  • Support continuous improvement by promoting company initiatives and technology and ensuring store tasks are completed.
  • Use company programs, tools, and resources to improve store performance.
  • Communicate with field leadership about business trends, opportunities, operational challenges, merchandise needs, and the competitive landscape.

Benefits

  • Paid time off for full-time positions.
  • Health insurance for full-time positions.
  • Dental insurance for full-time positions.
  • Vision insurance for full-time positions.
  • Life insurance for full-time positions.
  • Disability insurance for full-time positions.
  • Bonus plan offering eligible associates the opportunity to earn additional compensation.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service