General Manager, City Cast DC

City Cast • Washington, DC

1d • $160,000 - $190,000 • Hybrid

About The Position

City Cast DC is establishing a new daily local news operation in Washington D.C., aiming to be the city's most essential news source. This role is a unique opportunity to lead a semi-autonomous local news organization, responsible for its P&L, strategy, growth, and journalistic integrity. The General Manager will report directly to the CEO of City Cast and will oversee editorial, sales, and marketing functions within a well-resourced national network.

Requirements

• 10+ years of experience in media, journalism, or a closely related field.
• Significant experience in business or operational leadership roles.
• Demonstrated experience owning a P&L or running a business unit, ideally in local media, digital media, or news.
• Deep knowledge of Washington, DC — its political ecosystem, neighborhoods, media culture, and audience.
• Experience managing and developing multidisciplinary teams across editorial, sales, and/or marketing functions.
• Track record of growing audience and revenue in a competitive media environment.
• Strong instincts for editorial quality combined with fluency in the business side of media (subscriptions, advertising, sponsorships, audience development).
• Entrepreneurial mindset with comfort operating in fast-moving, resource-constrained environments.
• An active network of relationships in DC's media, civic, and political communities.
• Genuine passion for local journalism and a belief in its importance to democratic life.

Responsibilities

• Own City Cast DC's full P&L, including revenue, costs, and operating performance.
• Set and execute the annual business plan, covering subscription growth, advertising revenue, and operating budget.
• Drive audience and subscriber growth through editorial and product excellence, marketing strategy, and community engagement.
• Collaborate with City Cast HQ on strategy, capital allocation, and performance goals.
• Directly manage and develop the DC leadership team, including the Executive Producer and Sales Director.
• Oversee and coach a high-performing, mission-driven organization of reporters, editors, sales staff, and audience development professionals.
• Foster a culture of editorial ambition, accountability, and innovation.
• Serve as the connective tissue between the local operation and the broader City Cast network.
• Partner closely with the Executive Producer to ensure City Cast DC's journalism is indispensable, distinctive, and trusted.
• Champion editorial standards, audience connection, and the City Cast voice across all platforms (podcast, newsletter, web, video, social).
• Be a visible and credible presence in Washington's media and civic landscape.
• Lead local marketing strategy in collaboration with City Cast's national marketing team.
• Develop partnerships, advertising sponsorships, and community relationships.
• Build and drive a successful membership and subscription strategy.
• Develop a clear-eyed competitive strategy against established DC media brands.
• Identify gaps in DC's local news landscape and build products and coverage to fill them.
• Stay informed about the DC market: its politics, neighborhoods, personalities, and needs.

Benefits

• Performance bonus tied to P&L outcomes (revenue growth, subscription targets, audience milestones)
• Full benefits package including health, dental, and vision coverage
• Pension (as offered across Graham Holdings affiliates)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed