General Manager, City Cast DC

City Cast • Washington, DC

22h

About The Position

City Cast DC is building a daily local news operation with the depth of a great newspaper and the intimacy of your smartest friend in the city. We are expanding our editorial team, growing our subscription base, and aiming to become the most essential source of local news in DC. The General Manager will lead this effort with vision, business savvy, editorial integrity, and relentless hustle. This is a rare opportunity to run a semi-autonomous local news organization with its own editorial team, sales operation, and marketing function, within a well-resourced national network. The GM will own the P&L, set the strategy, and be accountable for City Cast DC's growth as both a journalism organization and a business. The role reports directly to the CEO of City Cast.

Requirements

• 10+ years of experience in media, journalism, or a closely related field, with significant time in business or operational leadership roles.
• Demonstrated experience owning a P&L or running a business unit, ideally in local media, digital media, or news.
• Deep knowledge of Washington, DC — its political ecosystem, its neighborhoods, its media culture, and its audience.
• Experience managing and developing multidisciplinary teams across editorial, sales, and/or marketing functions.
• Track record of growing audience and revenue in a competitive media environment.
• Strong instincts for editorial quality combined with fluency in the business side of media — subscriptions, advertising, sponsorships, and audience development.
• Entrepreneurial mindset with a comfort operating in fast-moving, resource-constrained environments.
• An active network of relationships in DC's media, civic, and political communities.
• Genuine passion for local journalism and a belief in its importance to democratic life.

Responsibilities

• Own City Cast DC's full P&L — revenue, costs, and operating performance.
• Set and execute the annual business plan, including subscription growth, advertising revenue, and operating budget.
• Drive audience and subscriber growth through editorial and product excellence, keen marketing strategy, and an energetic community presence.
• Work closely with City Cast HQ on strategy, capital allocation, and performance goals.
• Directly manage and develop the DC leadership team, including the Executive Producer and Sales Director.
• Oversee and coach a high-performing, mission-driven organization of reporters, editors, sales staff, and audience development professionals.
• Foster a culture of editorial ambition, accountability, and innovation.
• Serve as the connective tissue between a growing local operation and the broader City Cast network, sharing back insights and successful tactics and strategies.
• Partner closely with the Executive Producer to ensure City Cast DC's journalism is indispensable, distinctive, and trusted.
• Champion editorial standards, audience connection, and the City Cast voice across all platforms — podcast, newsletter, web, video, and social.
• Be a visible and credible presence in Washington's media and civic landscape.
• Lead local marketing strategy in collaboration with City Cast's national marketing team.
• Develop partnerships, advertising sponsorships, and community relationships that extend reach and deepen local trust.
• Build and drive a successful membership and subscription strategy, turning engaged readers and listeners into paying supporters.
• Develop a clear-eyed competitive strategy for going up against established DC media brands — and winning audiences and advertisers away from them.
• Identify gaps in DC's local news landscape and build products and coverage that fill them.
• Stay close to the DC market: its politics, its neighborhoods, its personalities, and its needs.

Benefits

• Base Salary Range: $160,000–$190,000
• Performance bonus tied to P&L outcomes (revenue growth, subscription targets, audience milestones)
• Full benefits package including health, dental, and vision coverage
• Pension (as offered across Graham Holdings affiliates)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed