General Manager - Massage & Wellness Boutique

The NOW Maitland•Maitland, FL

3d•$52,000 - $58,000•Onsite

About The Position

The General Manager leads the team and operations of The NOW Massage Maitland, a massage and wellness boutique. This hands-on role focuses on leading and building the team, driving sales, delivering an exceptional guest experience, and growing the boutique. The manager coaches and motivates Experience Guides and massage therapists, maintains staffing to meet guest demand, recruits and trains team members, and works to retain strong employees. The General Manager is responsible for sales and membership growth, including memberships, rebookings, add-on services, and retail sales. The role monitors performance numbers, identifies opportunities for improvement, manages controllable labor and other costs, and builds relationships with local people and businesses. The manager also reviews guest feedback, coaches the team, and handles guest complaints. The position requires a flexible schedule that includes some evenings and at least one weekend day each week. Boutique hours are Sunday through Friday, 10 a.m. to 8 p.m., and Saturday, 10 a.m. to 9 p.m. The employer prefers experience managing in hospitality, wellness, fitness, retail, a spa, or a similar service business, but it is not required. Massage experience is helpful but not necessary, and a massage license is not required.

Requirements

Experience leading a team and helping people grow.
Ability to coach employees and hold them to standards.
Experience driving sales and ability to point to results.
Commitment to providing excellent guest care.
Ability and willingness to proactively recruit strong candidates.
Comfort using numbers to make decisions.
Ability to identify and solve problems.
Ability to work a flexible schedule, including some evenings and at least one weekend day each week.
A massage license is not required.

Nice To Haves

Management experience in hospitality, wellness, fitness, retail, a spa, or a similar service business; preferred but not required.
Massage experience.

Responsibilities

Coach and motivate Experience Guides and massage therapists; set expectations, recognize good work, address problems, and build a supportive team.
Recruit front desk staff and massage therapists, maintain staffing to meet guest demand, interview candidates, train new hires, and retain strong team members.
Lead sales of memberships, rebookings, add-on services, and retail; coach the front desk team on sales and review performance numbers regularly.
Ensure guests receive high-quality care, review guest feedback, coach the team on improvements, and handle complaints calmly and effectively.
Drive boutique sales and membership growth, manage business drivers and controllable costs, and use performance numbers to identify improvements.
Build relationships with local people and businesses.