General Manager, Adventure Agency Lab

Fora•New York, NY

2d•$160,000 - $180,000•Hybrid

About The Position

We’re seeking a General Manager to launch and lead a new agency in the Adventure Travel vertical. This is a rare opportunity to build a focused, specialist business from the ground up— powered by Fora’s AI-enabled platform, supplier relationships, and infrastructure—and to prove out a model that Fora intends to replicate across other travel niches. The GM will build and lead a newly-branded agency, and build a team of Independent Contributors (ICs) who want to learn to build a travel business in this space. This is a full-time role, remote option considered. While this role is focused on adventure travel, we're open to candidates with deep passion for another travel niche—the right operator wins over the specific vertical.

Requirements

5-7 years professional experience
Demonstrated P&L ownership
Genuine passion for travel–ideally within the adventure category, but the right candidate with authentic enthusiasm for another niche in the industry is equally welcome
Strong management and leadership skills, including the ability to recruit, inspire, and develop non-traditional talent
Entrepreneurial mindset—comfort with ambiguity, building from scratch, and operating with minimal infrastructure
AI-forward and growth-minded—excited to leverage new tools and technology as a core part of how you work and lead
Ability to work in the U.S.

Nice To Haves

MBA or other advanced degree
Experience in a high-growth startup or technology-enabled business
Familiarity with the host agency model
An existing network that extends into adventure-adjacent communities

Responsibilities

Launch and operate an adventure-focused travel agency that is powered by Fora’s AI-enabled platform.
Grow agency revenue through advisor productivity, client bookings, and supplier relationships.
Serve as an external-facing thought leader on what it looks like to build and scale a niche agency on Fora's platform.
Track and report on agency performance (advisor activity, booking volume, and business growth).
Onboard, coach, and mentor ICs from their first booking through building sustainable, growing businesses.
Define the agency’s positioning, focus areas, and go-to-market strategy.
Build and optimize operational processes that can serve as a repeatable playbook for future Fora verticals
Identify and address gaps in training, onboarding, platform tools, supplier partnerships, and community for ICs