General Manager for the US

The Body Shop International Limited•New York, NY

1d•Onsite

About The Position

The Body Shop is seeking a General Manager for the US to build and scale a high-growth US business. This role is responsible for defining and delivering a digitally-led growth model for a high-potential market, setting the vision, determining routes to consumer, and building a scalable, profitable business. This is a US-based, senior leadership role with accountability for broader North America strategy and regional oversight. The ideal candidate is a commercially astute builder who can combine strategic clarity with hands-on execution, navigate partner-led models, and grow a complex market from early scale to meaningful size. As General Manager US, you will have full accountability for the end-to-end commercial and operational performance of the US market, across ecommerce, marketing, agencies, forecasting, inventory, compliance, and selected retail partnerships. You will act as the architect of The Body Shop’s US growth model, defining how to win in this market by setting a clear point of view on routes to consumer, spanning ecommerce, marketplaces, media-led partnerships, and selective physical retail. You will act as the senior US market lead and the primary bridge between UK-based global teams and US operating partners, aligning closely to global strategy while shaping the local approach. This role is pivotal in shaping how The Body Shop grows, shows up, and wins in the US market – commercially, operationally, and culturally.

Requirements

Proven experience owning and leading a full market P&L
Strong exposure to beauty, skincare or premium consumer goods
Experience operating within partner-led, franchise or hybrid business models
A clear point of view on digital commerce, ecommerce-led growth and route-to-market strategy
Demonstrated ability to lead across ecommerce, marketing and operations in an integrated way
Confidence managing cross-border stakeholders and complex global headquarters relationships
A data-led, commercially rigorous mindset with a pragmatic approach to execution
The ability to balance strategic leadership with hands-on delivery in a lean environment
Comfortable making confident calls, challenging the status quo and building momentum in a high-potential, evolving market, fully aligned to The Body Shop’s purpose and values.

Responsibilities

Scale the US business from c.$15M to $50M through profitable, digitally-led growth, with a longer-term ambition to support broader regional expansion over time
Own the full US P&L, with accountability for revenue growth, profitability and long-term value creation
Set and lead the annual operating plan and budget, ensuring disciplined financial control and delivery against targets
Define the US go-to-market and distribution strategy, making clear calls on where to play and how to win
Translate global brand and commercial strategy into effective, locally resonant execution
Own and scale a digital-first commercial model, with ecommerce as the primary growth engine across the US Shopify platform
Oversee agency partners across media, performance, CRM, SEO, social, influencer and affiliate channels
Establish clear KPIs, reporting rhythms and insight-led decision making to drive pace and accountability
Lead forecasting, inventory alignment and operational planning to optimise stock, cash and service levels
Partner closely with global supply chain, fulfilment and customer experience teams to scale US operations effectively
Lead readiness and planning for selective physical retail expansion, including Ulta and other strategic partnerships
Ensure strong governance, compliance and risk management across all third-party relationships
Build and lead a lean, high-performing local “start-up” team (initially operations and marketing), designed to scale through strong partner and agency ecosystems rather than fixed overhead.