General Manager

Ulta Beauty, Inc. • Hampton, VA

11d

About The Position

The General Manager (GM) leads a single Ulta Beauty retail store, including its salon, in accordance with the company’s mission, vision, and values. The GM leads a team of managers and is accountable for developing a high-performing team that delivers sales growth and a strong guest experience. The role focuses on business performance, people, and process: driving sales and service while controlling expenses; acquiring, training, and developing talent; and ensuring standard operating procedures and compliance standards are followed. The position calls for process excellence, results orientation, and the ability to lead, influence, and develop a team.

The GM promotes accountability for store goals, drives profitability through operational excellence and expense control, uses forecasts and payroll budgets to support effective scheduling, and responds to financial and operational reporting, store visits, and audit findings. The GM also serves guests through makeup applications, skincare analysis, and product demonstrations, while staying informed about industry trends, products, and services.

The GM attracts and retains talent, develops managers and associates through training, coaching, feedback, performance reviews, succession planning, and development plans, and fosters an inclusive, collaborative, and engaged team. The role also ensures compliance with company policies and standards; oversees scheduling, task management, inventory control, cash management, safety, and loss prevention; supports company initiatives and technology adoption; and communicates business trends and operational needs to field leadership.

This is a full-time role with a flexible schedule that includes days, evenings, weekends, and holidays. The GM must be available to close the store at least once per week and attend corporate meetings and conferences, which may involve overnight stays and interstate travel. The position involves frequent computer and telephone use, continuous mobility and walking throughout the store, frequent bending, pushing, reaching, and twisting, and frequent lifting, carrying, or moving of up to 25 pounds.

Requirements

• 3–5+ years of fast-paced retail management or other relevant work experience.
• Financial management experience, including driving sales, interpreting reporting data, managing payroll budgets, and controlling expenses.
• Retail management experience, including monitoring inventory, achieving operational excellence, driving a service culture, and executing merchandising directives.
• Leadership experience attracting, developing, and motivating talent; adapting to change and leading others through change; building collaborative relationships; and leading and influencing a team.
• Proficiency with basic technology, such as point-of-sale systems, Microsoft Office programs, and Apple devices.
• Excellent written and verbal communication skills.
• Strong collaboration and interpersonal skills.
• Strong organizational skills and ability to manage multiple tasks.
• Ability to react under pressure, exercise good judgment in ambiguous situations, and be flexible and adaptable.
• Ability to work a flexible, full-time schedule that includes days, evenings, weekends, and holidays.
• Availability to close the store at least once per week.
• Ability to attend corporate business meetings and conferences, including overnight stays and interstate travel.
• Valid identification for airline travel.

Nice To Haves

• Bachelor’s degree is preferred.

Responsibilities

• Promote accountability for store goals related to retail and service sales, guest loyalty, payroll, omni-channel performance, and retail shrink.
• Drive company profitability through operational excellence, sales growth, and expense control.
• Use store forecasts and payroll budgets to support scheduling, maximize productivity, meet sales and payroll goals, and complete workload on time and within budget.
• Address issues identified through financial and operational reporting, store visits, and audits.
• Perform makeup applications, skincare analysis, and product demonstrations for guests.
• Stay informed about industry trends, products, and services, including their ingredients and benefits.
• Maintain regular attendance and hold store associates accountable to the attendance policy.
• Attract, hire, and retain a diverse team, and address staffing needs and open positions.
• Partner with the District Manager and People Success to address policy violations and apply corrective action fairly and in accordance with company procedures.
• Build an engaged team through collaboration, open communication, and prioritization of work.
• Create an inclusive environment that supports associate growth and engagement.
• Lead manager and associate development through training, competency-based feedback, coaching, performance reviews, succession planning, and individual development plans.
• Participate in ongoing training, including brand and category education, and ensure direct reports do so as well.
• Share enterprise strategy with direct reports and create store goals aligned with company goals.
• Promote teamwork, establish priorities, and provide clear direction while working alongside the management team.
• Execute the Guest Engagement Leader program through business ownership, associate coaching, and leadership of a helpful and friendly guest experience.
• Ensure compliance with company policies, procedures, standards, and dress code.
• Use company scheduling and task management tools as directed to staff appropriately, prioritize store workload, and ensure leadership adoption and compliance.
• Protect company assets and minimize loss by enforcing standards and operating procedures for workplace safety, inventory control, cash management, and loss prevention.
• Execute inventory control processes, including handling known theft, damages, hazardous waste, inventory adjustments, and product returns; complete theft reporting as needed.
• Support continuous improvement by encouraging adoption of company initiatives and technology, communicating expectations, and ensuring store tasks are completed.
• Use company programs, tools, and resources to improve store performance.
• Communicate business trends, opportunities, operational challenges, merchandise needs, and competitive information to field leadership.
• Attend corporate business meetings and conferences, including those requiring overnight stays and interstate travel.

Benefits

• Eligible full-time associates receive paid time off.
• Eligible full-time associates receive health, dental, vision, life, and disability benefits.
• Eligible associates may earn additional compensation under the company’s bonus plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed