General Manager

VASA FITNESS•Spanish Fork, UT

7d•$60,000 - $85,000

About The Position

The General Manager leads the club’s operations and overall business performance while developing its team. The role oversees up to 70 employees, including six department leaders responsible for membership growth, personal training clients, and club experience. Through consistent coaching and a visible presence on the floor, the General Manager sets standards for sales execution and coaches teams to convert through authentic membership conversations, personal training growth, and service upgrades that deliver value to members. The General Manager combines business strategy, sales leadership, and operational excellence to build a high-performing club where members can achieve their goals and team members can grow their careers. The position is responsible for achieving revenue targets, managing labor and operating costs, maintaining a clean and safe facility, and developing future leaders.

Requirements

At least 4 years of leadership experience in fitness, retail, hospitality, or a multi-department service environment.
Proven ability to drive revenue, manage labor, and lead overall business performance.
Experience coaching teams to execute sales strategies and deliver results across membership enrollment, personal training, and service upgrades.
Strong leadership presence and a track record of developing leaders and building engaged teams.
Strong communication, problem-solving, and organizational skills.
Ability to inspire accountability and build a positive, high-energy culture.
Proficiency with Microsoft Office Suite.
Belief in VASA’s mission to help people get healthy, feel strong, and be their best.

Nice To Haves

Bachelor’s degree in Business, Management, or a related field.

Responsibilities

Lead club operations and own overall business performance.
Oversee up to 70 employees, including six department leaders.
Coach teams on sales execution, membership enrollment, personal training growth, and service upgrades.
Drive membership, personal training, and STUDIO revenue while managing labor and operational costs.
Hold department leaders accountable for sales goals and conversion metrics across revenue streams.
Maintain operational excellence and a clean, safe, well-run facility.
Develop department leaders and future leaders, building an internal leadership bench.
Build an engaged, high-performing club culture rooted in accountability and VASA’s core values.

Benefits

Two complimentary gym memberships for employees, including one to share.
Discounted personal training sessions.
Eligibility to participate in 401(k) options.
Employee Assistance Program, including therapy, financial advising, legal advice, and more.
Flexible Vacation Plan for salaried employees.
Paid holidays for salaried employees.
Paid parental leave for salaried employees.
Health, dental, and vision benefits for salaried employees.
Career growth opportunities within a rapidly expanding company.
Commission eligibility and performance-based monthly bonus potential.