General Manager, Veterans Affairs
About The Position
The General Manager, Veterans Affairs leads the strategy, commercial growth, operational execution, and financial performance of 24 Hour Home Care’s emerging Veterans Affairs service line. This entrepreneurial leadership role is responsible for accelerating growth, expanding strategic VA relationships, and establishing a scalable business model that delivers sustainable results and an exceptional Veteran experience. Reporting to the Chief Growth Officer, the General Manager takes a hands-on approach to sales development during the initial growth phase while building a high-performing team and operational infrastructure. The role partners with Sales, Operations, Marketing, Finance, Compliance, Recruiting, and IT to develop the VA pilot into a significant long-term growth opportunity. This is a hybrid position, with attendance at the El Segundo office once per quarter and 50–70% of time spent in the field. Business hours are 8:00 a.m. to 6:00 p.m. Pacific Time; employees may be required to work a scheduled shift within those operating hours, depending on the position and business needs.
Requirements
- 10+ years of progressive business leadership experience, including significant sales and commercial leadership responsibilities.
- Demonstrated success leading field sales teams, developing strategic accounts, and delivering measurable revenue growth.
- Proven experience building or scaling a business, service line, business unit, or new market within an entrepreneurial or high-growth environment.
- Experience with P&L ownership, financial planning, budgeting, forecasting, resource allocation, and profitability management.
- Bachelor’s degree required.
- Experience leading cross-functional teams in a matrixed organization.
- Willingness to travel 50–70% during the first 12 months.
- Skills in sales leadership, business development, and strategic relationship management.
- Skills in entrepreneurial leadership, organizational development, and business scaling.
- Skills in financial management, P&L accountability, and data-driven decision-making.
- Skills in strategic planning, operational execution, and performance management.
- Skills in executive communication, cross-functional influence, and team development.
Nice To Haves
- Advanced degree preferred.
Responsibilities
- Develop and execute the VA sales and commercial growth strategy, including market prioritization, account development, pipeline management, referral generation, and conversion optimization.
- Serve as a hands-on sales leader during the first 9–12 months, establishing relationships with VA Medical Centers, Community Care stakeholders, referral partners, and Veteran-serving organizations while building and coaching a high-performing sales team.
- Own the VA business strategy and financial performance, including revenue growth, admissions, budgeting, forecasting, resource allocation, profitability, and performance against established KPIs.
- Build and scale the VA operating model by developing organizational structures, staffing plans, processes, technology, and performance standards that support sustainable growth and operational excellence.
- Lead cross-functional execution across Sales, Operations, Marketing, Compliance, Recruiting, Finance, IT, and other teams, establishing clear accountability and alignment around business priorities.
- Oversee the Veteran experience from referral through admission and ongoing service, identifying opportunities to improve access, service delivery, and customer satisfaction.
- Evaluate new markets, partnerships, and growth opportunities; develop talent, monitor business risks, and provide strategic recommendations to executive leadership.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
