General Manager Sports Business Unit

Crecera Brands•Bloomington, MN

7h•$225,000 - $325,000•Onsite

About The Position

We are seeking a dynamic and commercially driven General Manager to lead and scale our direct-to-consumer (DTC) ecommerce business across Crecera Brands golf, baseball, and softball, collectively our Sports business unit. Our websites include The Golfer’s World (tgw.com), playbaseball.com, and playsoftball.com. Our Sports GM owns profit and loss (P&L) for the business unit while driving growth through best-in-class digital marketing, merchandising, brand marketing and customer experience strategies. The ideal candidate combines strong financial acumen with deep expertise in DTC marketing and performance-driven digital channels and has proven experience leading cross-functional teams in a fast-paced consumer brand environment.

Requirements

10+ years of progressive leadership experience in ecommerce or DTC businesses, with at least 3–5 years in a senior leadership position
Proven track record of owning and managing a P&L at scale
Deep expertise in digital/performance marketing (paid media, CRM, SEO, analytics)
Experience leading merchandising and marketing teams in a consumer-facing business
Strong familiarity with ecommerce platforms, analytics tools, and marketing technologies
Strategic thinker with strong commercial and financial acumen
Data-driven decision-maker with a bias for action
Deep understanding of digital customer behavior and acquisition strategies
Exceptional leadership, communication, and team-building skills
Ability to operate both strategically and tactically in a fast-paced environment

Nice To Haves

Experience in sporting goods, golf, baseball, softball, or adjacent enthusiast categories
Background in high-growth or digitally native brands
Experience scaling omnichannel or multi-brand ecommerce businesses

Responsibilities

Own and manage full P&L responsibility, including revenue growth, gross margin, operating expenses, and profitability targets
Develop and execute the overall DTC growth strategy, aligning with company objectives
Identify and capitalize on new revenue streams, customer segments, and market opportunities within the sports categories
Drive forecasting, budgeting, and financial planning processes
Lead the strategy and execution of performance marketing channels including paid media (search, social, display), affiliate, email/SMS, and SEO
Optimize customer acquisition cost (CAC), lifetime value (LTV), and ROAS through data-driven decision-making
Oversee customer lifecycle marketing, retention initiatives, and personalization strategies
Stay current on trends in ecommerce, digital media, and marketing technology
Define and maintain the visual brand identity, tone, and positioning across all consumer touchpoints.
Design and execute multi-channel marketing campaigns to build awareness in the golf and baseball communities.
Oversee production of high-quality digital assets, including video, photography, and copy for product launches.
Build organic loyalty through grassroots initiatives, youth leagues, tournaments, and digital community spaces.
Manage influencer relationships with professional athletes, coaches, creators, and regional brand ambassadors.
Cohesively align brand messaging with paid acquisition efforts
Direct merchandising strategy including product assortment, pricing, promotions, and inventory optimization
Partner with product, sourcing, and supply chain to ensure alignment between customer demand and inventory availability
Utilize analytics to optimize conversion rates, average order value (AOV), and product performance
Lead and develop high-performing marketing and merchandising teams with direct reporting relationships
Foster a culture of accountability, innovation, and continuous improvement
Collaborate with operations, technology, finance, and customer experience teams to deliver a seamless end-to-end customer journey
Ensure a best-in-class digital customer experience across web and mobile platforms
Oversee site merchandising, UX optimization, and conversion rate improvements
Champion brand positioning while driving performance metrics