General Manager - Sign & Print Operations

GoTeezAlcoa, TN
$50,000 - $65,000Hybrid

About The Position

This isn't a job. It's a platform. FastSigns Alcoa is a fast-growing visual communications company based in East Tennessee. We are looking for an industry veteran who thinks like an owner, sells like a champion, and is ready to lead our growth. East Tennessee is experiencing economic growth, increasing the demand for quality sign production, branded environments, vehicle wraps, apparel, and promotional goods. We have the infrastructure and need a leader to drive the business forward. Relocation assistance is available for the right candidate. As Director of Sales & Operations, you will be the face of the company, owning the relationship from first contact to finished product. You will understand the full lifecycle of a sign and print business, including estimating, production workflow, vendor relationships, client management, team leadership, and closing deals. This is a market-facing role where you will be in front of customers, building a book of business and a team.

Requirements

  • 5+ years in the sign, print, or visual communications industry in a sales or operations leadership role
  • Deep working knowledge of sign production — substrates, installation, vehicle wraps, channel letters, wide format, apparel, promo
  • Proven track record of building and closing a sales pipeline independently
  • Estimating experience — you know how to price a job and protect the margin
  • Strong communicator who can represent the brand professionally at every level
  • Owner mentality — you treat the business like it's yours because we want you to act like it is

Nice To Haves

  • Experience managing a production team or shop floor
  • Existing relationships with commercial contractors, developers, or retailers in any market
  • Comfort with CRM tools, quoting software, and basic production scheduling systems
  • Entrepreneurial mindset with a bias toward action over analysis paralysis
  • Willingness to relocate to the Knoxville/East Tennessee area

Responsibilities

  • Drive new business development — prospecting, cold outreach, networking, community presence
  • Manage and grow existing customer accounts — upselling, retention, and referral generation
  • Produce accurate and competitive estimates for sign production, screen printing, apparel, and promotional products
  • Oversee production floor operations and ensure on-time, on-spec delivery
  • Collaborate with design and production teams on client specs and approvals
  • Recruit, train, and develop a sales and support team as the business scales
  • Report directly to ownership with clear KPIs, pipeline reporting, and growth targets
  • Develop pricing strategies, vendor relationships, and supplier negotiations
  • Champion company culture — this is a team-first, excellence-first environment

Benefits

  • Employee discounts
  • Paid time off
  • Bonus based on performance
  • Company parties
  • Competitive salary
  • Free food & snacks
  • Free uniforms
  • Opportunity for advancement
  • Profit sharing
  • Training & development
  • Relocation assistance
  • Performance-based commission and bonus structure — uncapped earning potential tied to revenue growth
  • Opportunity to grow into an equity or profit-sharing arrangement as the business scales
  • Flexible environment built on trust and results
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