General Manager, Running

New Balance•Boston, MA

1d•Hybrid

About The Position

This position is designed to shape the global direction for running by building product and franchise architecture, and ensuring New Balance resonates with runners in ways that drive both performance credibility and cultural relevance. It’s about defining what running means at scale for New Balance, not just managing a segment of the business.

Requirements

Have 15+ years of experience developing and executing merchandising and product strategies in a global or direct to consumer apparel or footwear business, with a strong focus on running.
Experience with technical running product development and deep understanding of the running community are highly beneficial.
Have a passion for understanding the customer, market and competitive trends as a means of identifying the right product at the right price
Demonstrate the ability to balance creative and analytical thinking, intuition and data, to build a compelling and consumer centric product
Possess excellent judgment and the ability to act decisively in situations requiring quick but thorough analysis and decision-making, while understanding when and how to appropriately escalate issues
Have strong leadership skills with a proven ability to influence your peers and an organization, as well as to inspire and motivate a team to constantly raise our collective bar

Responsibilities

Establish and communicate the end-to-end Global Running Merchandising Strategy and partner cross-functionally to define and set multi-speed GTM and Operating Model to maximize and monetize brand momentum in the running category
Define Global Running Merchandising organization to support the strategy and operating model
Create the running culture calendar and identify opportunities to position New Balance at the intersection of running, sport, and culture
Partner with global and regional merchandising leads on business and revenue plans along with forecasts specific to running products
Partner with the GTM, sourcing, production, and planning team to operationalize the global sourcing footprint for running and align on key strategic relationships
Establish running-specific fabric platform, technical blocks, visual language, and product architecture and deliver structural economics to build long term profitable growth
Embed robust consumer testing throughout the process to maximize success of running products