General Manager - East Region
About The Position
At Picnic, we’re reinventing the way employees experience lunch at work. By partnering with top local restaurants and batching hundreds of orders, we make it easy for companies to offer high-quality, individually packed meals, without fees or tips. Our mission is to create a seamless, affordable, and joyful lunch experience that benefits both employees and employers. We're looking for someone who becomes the owner of Picnic across the East Region. Picnic has scaled its group-delivery model, same prices as takeout, no fees, no tips, across every major U.S. city. The East Region spans New York, Boston, Toronto, Atlanta, Chicago, Denver, Houston, Dallas, and Austin. You'll build out the local team in each city (City Managers, Ops Managers, Growth Leads, Community Managers) and own the full P&L across sales, operations, and restaurant partnerships. You'll set GTM strategy, build restaurant and account relationships, and run marketing and logistics across nine cities, all while working closely with the broader Atoms leadership team. Think of yourself as an owner running a portfolio of markets, with Atoms behind you.
Requirements
- 2 to 5 years at a top-tier consulting firm (McKinsey, BCG, Bain), a top-tier bank or PE firm, or an MBA from a leading business school.
- 2 to 3 years of operating or entrepreneurial experience.
- People management experience.
- Thrives in ambiguity, needs little guidance, and enjoys rolling up their sleeves.
Nice To Haves
- Previous P&L responsibility is a plus.
- Previous food delivery, marketplace, or B2B experience.
Responsibilities
- Set the strategy: Read competitor activity and customer preference across each city and turn it into a coherent GTM strategy for the region. Decide where to invest, where to hold, and where to walk away, city by city.
- Build the relationships: Build and sustain a high-value network of C-suite office contacts and restaurateurs across all nine cities. Become the person both sides trust to get things done, wherever you are in the region.
- Own the P&L: Run sales, operations, and restaurant partnerships as one connected business across the East Region. Drive cost efficiency and be able to point to a concrete savings or margin win you delivered.
- Use data to move fast: Get comfortable with ambiguity and thrive with little guidance. Use data to make decisions across markets, and look for ways to automate and simplify wherever you can.
- Make lunch fun: Bring creative, bold marketing instincts to the table. Build engagement and make Picnic something people look forward to, in every city you run.
- Build the team: Hire, train, and inspire City Managers, Ops Managers, Growth Leads, and Community Managers across the region. Take real fulfillment in developing the people who work for you.
Benefits
- Medical, dental, and vision insurance (multiple plans, incl. HSA options).
- Company-paid life and disability insurance (short- and long-term).
- Voluntary insurance: accident, critical illness, hospital indemnity.
- Optional supplemental life insurance for self, spouse, and children.
- Pet insurance discount.
- 401(k).
- Health Savings Account (HSA)
- Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
- Discretionary vacation days
- 8 paid holidays per year
- Paid sick time
- Paid Bereavement leave
- Paid Parental Leave
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What This Job Offers
Job Type
Full-time
Career Level
Manager
