General Manager, CRM +

Virtuous•Madison, MS

16d•Hybrid

About The Position

Virtuous is seeking a General Manager to lead the CRM+ business, a mature and market-leading fundraising and donor management platform. This role involves owning the full business strategy, driving significant growth, and maintaining customer trust while transforming the platform for an AI-native future. The General Manager will set strategy, own outcomes, run the product team, and act as the connective tissue for the CRM+ platform, which serves as the foundation for the rest of the Virtuous ecosystem. This position requires a leader who can manage a mature business with rigor and discipline while also envisioning and leading its transformation into the AI future of SaaS. The ideal candidate will operate with the autonomy of a business owner, backed by the infrastructure, brand, and customer base of an established platform leader.

Requirements

7+ years of experience in B2B SaaS, with meaningful exposure to GTM, product strategy, or general management of a scaled software product.
Demonstrated ability to grow an existing revenue base while protecting or improving retention.
Strong commercial instincts; ability to intuit customer needs, diagnose issues, and design fixes across product, pricing, and GTM.
Comfort operating a platform business, thinking in terms of integrations, ecosystems, and partner/developer motions.
Exceptional communicator (writing, on Zoom, and on stage).
Comfortable operating with dotted-line authority, leading through influence and clarity.
Bias for action balanced with the discipline required to run a mature business while pushing innovation forward.

Nice To Haves

Experience with AI-first SaaS products, especially agentic or AI-native platforms.
Familiarity with CRM platforms common in the nonprofit sector (Salesforce NPSP, Blackbaud, etc.).
Prior experience working closely with nonprofit teams.
Experience working with or selling to nonprofits, higher education, or mission-driven organizations.

Responsibilities

Own the product roadmap and long-term vision for CRM+, including its evolution into an open, headless, AI-native foundation.
Champion the shift to an AI-native architecture, ensuring all actions, workflows, and data points are accessible through AI tools.
Partner with engineering to prioritize investment in core CRM capabilities, Natural Language Analytics, AI Chat, and emerging Agents and Agentic Workflow platforms.
Serve as the voice of the customer, grounding roadmap decisions in real fundraiser and administrator workflows.
Set and track product KPIs that link platform investment to retention, expansion, and new-logo revenue.
Define and refine the Go-to-Market (GTM) strategy for CRM+ across new logo acquisition, expansion, and renewal.
Partner with CRO, VP of Marketing, and sales leadership to set pipeline and expansion targets and remove friction in the buyer and customer journey.
Own the strategy for platform-led growth, positioning CRM+'s new capabilities as an expansion lever.
Refine the playbook for cross-sell and upsell across the broader Virtuous ecosystem.
Identify and develop strategic partnerships to accelerate distribution and retention.
Orchestrate a content and thought leadership strategy to educate the market on the AI future of CRM.
Cultivate relationships with nonprofit influencers, consultants, systems integrators, and Virtuous partners.
Act as a public-facing voice for CRM+ at industry events and in media, focusing on AI-powered fundraising infrastructure.
Own the CRM+ P&L and report on key business metrics to Virtuous leadership.
Co-own annual and quarterly targets for ARR, NRR/GRR, pipeline, and customer health.
Build a culture of accountability across a cross-functional team.
Identify resource gaps and revenue opportunities and advocate for necessary investment.

Benefits

Market competitive pay leveraging Carta data
Employee recognition through Bonusly
401(k) retirement plan with company matching (50% match up to 6% of compensation after 90 days)
Unlimited PTO
Paid volunteer days
Company holidays
Employer-contributed healthcare benefits (medical, dental, vision)
Plans available for dependents
Choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA)
12 weeks primary parent leave (full pay, including adoption)
4 weeks secondary parent leave (full pay, including adoption)
Company outings and events