General Manager- Construction Division

Star Sanitation•Merced, CA

2d•Hybrid

About The Position

The General Manager is responsible for leading a newly established business unit, with full ownership of profit and loss (P&L), strategic direction, operations, and team development. This role will drive market entry initiatives, including building and optimizing the rental fleet, designing scalable processes, and recruiting and developing a high-performing team. The ideal candidate will establish a strong market presence and deliver exceptional service tailored to agriculture professionals, builders, and contractors. This leader will play a critical role in shaping the division’s growth, operational excellence, and long-term success.

Requirements

Demonstrate strong communication skills, maintaining effective relationships with management, coworkers, vendors, and customers.
Uphold a high standard of professionalism, representing the company positively at all times.
Follow and promote all safety procedures, ensuring proper use of equipment and adherence to safety standards.
Exhibit strong organizational skills, attention to detail, and the ability to work independently in a fast-paced environment.
Effectively prioritize tasks, manage multiple responsibilities, and adapt to changing deadlines.
Show initiative through self-motivation, continuous learning, and participation in company training and communication efforts.
Foster a collaborative, team-oriented environment with a commitment to accountability and excellent customer service.
Possess a valid driver’s license with a satisfactory driving record and meet company insurability requirements.
Proven ability to build and scale operations from the ground up in a fast-paced environment.
Strong leadership and team-building skills with a focus on accountability and performance.
Excellent strategic thinking and execution capabilities.
Demonstrated ability to manage multiple priorities and drive results under tight timelines.
Strong communication and stakeholder management skills.
7+ years in equipment rental, heavy-civil construction, or construction services.
3+ years’ P&L ownership, managing multi-million-dollar budgets.
Demonstrated success launching new business units or service lines.
Deep knowledge of construction equipment types, specs, and market pricing.
Strong analytical skills: comfortable with utilization dashboards, financial models, and forecasts.
Excellent people leader: hiring, coaching, performance management.
Willingness to travel up to 40% across branch network and customer sites.
Must be computer literate in Microsoft Office Suite.

Nice To Haves

Bachelor’s degree in Business, Engineering, Supply Chain, or related field.
Familiarity with rental management systems.
Multistate regulatory expertise (emissions, DOT, OSHA, EPA).
Rentalman a plus

Responsibilities

Develop and execute a comprehensive go-to-market strategy, including target sectors, service offerings, and pricing models.
Build and manage 12- and 24-month roadmaps covering fleet composition, branch expansion, and revenue targets.
Identify, procure, and commission construction equipment assets, including excavators, loaders, lifts, and compaction machinery.
Monitor utilization, downtime, and maintenance KPIs; continuously optimize fleet performance to maximize uptime and ROI.
Establish and standardize operating procedures (SOPs) for equipment dispatch, inspections, preventative maintenance, and repairs.
Implement or enhance rental management systems to track fleet performance, billing, and regulatory compliance.
Develop and maintain strong relationships with general contractors, subcontractors, and public sector agencies.
Design and implement service packages, customer training programs, and loyalty initiatives to drive retention and growth.
Develop and enforce safety protocols aligned with OSHA and applicable local regulations.
Lead safety audits, toolbox talks, and certification programs to ensure a safe and compliant work environment.
Processes customer orders and quotes, resolves negotiations and issues.
Monitors fulfillment of rental orders to ensure a high level of customer satisfaction.
Assures the PAR and Star rentals are serviced or replaced quickly in the event of a breakdown or other problem.