General Manager, Commerce

Fox Corporation•New York, NY

About The Position

FOX News Media is seeking a General Manager – Commerce to lead and aggressively scale one of the organization’s fastest-growing revenue businesses. Reporting to the SVP of Business Development, this executive will own the full Commerce P&L and oversee the strategic, operational, editorial, partnership, and product-driven components of the business. This role is both transformational and execution-oriented. The General Manager will set ambitious revenue goals in partnership with Finance and the SVP of Business Development, define the initiatives required to achieve them, and lead cross-functional teams to deliver category-defining growth. This leader will oversee key senior leads across commerce functions, including partnerships, editorial, and other core revenue-driving areas, ensuring tight integration between content, monetization, product experience, and marketplace strategy. The ideal candidate brings deep commerce expertise, strong financial acumen, marketplace fluency, and the ability to drive alignment across a complex, multi-platform media organization.

Requirements

15+ years of overall professional experience, with significant senior leadership experience in commerce, marketplace, or publisher commerce environments
Demonstrated P&L ownership with a track record of scaling high-growth revenue businesses
Deep understanding of affiliate marketing, performance media, marketplace economics, retail partnerships, and publisher monetization strategies
Experience leading commerce within a major publisher, digital media company, marketplace organization, or high-growth DTC business
Proven ability to operate at the executive level and gain alignment across multiple stakeholders and business units
Strong financial acumen and data-driven decision-making skills
Experience managing consumer-facing digital products and partnering closely with product and engineering teams
Exceptional communication and leadership skills with the ability to drive both strategy and execution
Ability to thrive in a fast-paced, evolving environment while maintaining rigorous operational discipline

Nice To Haves

Experience developing commerce-driven advertising or retail media solutions is strongly preferred

Responsibilities

Own the full Commerce P&L, including revenue growth, margin performance, forecasting, and operational oversight
Partner with Finance and the SVP of Business Development to set annual and multi-year revenue targets
Develop and execute strategic initiatives to drive aggressive, scalable growth
Lead rapid-growth and transformation projects that materially accelerate revenue
Oversee senior leaders across key commerce functions, including partnerships, editorial, and related monetization teams
Establish clear KPIs and performance standards across content, conversion, marketplace performance, and revenue contribution
Serve as the senior commerce and marketplace expert within the business unit
Lead strategy across affiliate, performance marketing, and major marketplace platforms (e.g., Amazon, Walmart, TikTok Shop, and emerging channels)
Define and evolve the vision for the consumer-facing commerce product experience in partnership with Product and Engineering
Drive optimization across conversion, user experience, category expansion, and monetization models
Identify and activate commerce opportunities across Fox News’ digital ecosystem, with expansion into additional touchpoints including linear
Lead expansion of Commerce into advertising sales opportunities, including retail media, data-driven monetization, and integrated sponsorship solutions
Build alignment and secure buy-in from key stakeholders across the business unit, including CDO, Finance, Editorial, Product, Ad Sales, and other executive leaders
Influence cross-functional initiatives to ensure commerce integration enhances overall audience and business objectives