General Manager - B2B Unit

LoanPro•Farmington, UT

2d•Onsite

About The Position

The General Manager of the B2B GTM Unit is the primary driver of LoanPro’s success within the Business-to-Consumer lending segment. This role owns the end-to-end Go-To-Market strategy for this unit, encompassing sales execution, marketing alignment, and segment-specific product feedback. The GM is responsible for the unit's revenue growth, market share, and operational efficiency. You will lead a cross-functional squad of high performers to identify, capture, and retain B2C lenders, ensuring LoanPro is the undisputed platform of choice for consumer finance.

Requirements

Bachelor’s Degree required
8+ years in Sales or GTM leadership, with a heavy focus on SaaS and the B2B/Consumer Lending industry.
Proven ability to manage a "Business Within a Business," balancing sales growth with operational costs.
Deep understanding of the B2B lending lifecycle (origination, servicing, collections, and compliance).
Ability to dissect a P&L and use data to pivot GTM tactics in real-time.
Exceptional ability to "storytell"—taking complex software functions and turning them into ROI-driven narratives for B2B lenders.
Experience managing cross-functional teams and influencing stakeholders who do not report to you directly.
Expert-level knowledge of CRM (Salesforce/HubSpot) and G-Suite.

Nice To Haves

MBA or specialized Fintech certification preferred.

Responsibilities

Unit P&L Ownership: Full accountability for the B2B unit’s revenue targets, customer acquisition costs (CAC), and overall contribution margin.
GTM Strategy Execution: Translate the EVP’s global vision into a tactical B2B roadmap, identifying high-growth sub-verticals (e.g., Point of Sale, Auto, Personal Loans).
Cross-Functional Orchestration: Lead a "pod" or "unit" structure, coordinating closely with dedicated B2B Marketing, Sales, and Implementation resources.
Segment Advocacy: Act as the primary internal voice for the B2B market, ensuring the Product team prioritizes features that solve B2B-specific lending challenges.
High-Velocity Sales Leadership: Oversee the B2B sales pipeline, ensuring the team maintains high activity levels and shortens the "Buyer’s Journey" for this specific segment.
Strategic Partnerships: Identify and ink deals with B2B-focused influencers, consultants, and technology partners to expand the unit's reach.
Sales Excellence: Mentor and hold the B2B sales team accountable for KPIs, pipeline hygiene, and rigorous "Value-Based Selling."
Market Intelligence: Conduct ongoing competitive analysis of other B2B lending platforms to maintain LoanPro’s "Value Proposition" edge.
Campaign Collaboration: Work with Marketing to launch segment-specific campaigns, webinars, and white papers that resonate with consumer lenders.
Implementation Oversight: Ensure the B2B "Onboarding Experience" is seamless, collaborating with Ops to reduce time-to-value for new clients.
Data-Driven Decision Making: Report weekly on unit performance, leveraging CRM data to forecast revenue and identify churn risks.
Culture & Values: Exemplify the "Hungry, Humble, Smart" mantra, fostering a high-intensity, results-oriented culture within the B2B unit.