Full-Stack Marketing Manager

Alivo•South Portland, ME

About The Position

Alivo builds AI voice agents and an operations platform for roofing and home-services contractors. Our agents answer calls, qualify leads, and book appointments around the clock, and our platform brings together VoIP, pipelines, automations, scheduling, and CRM integrations in one place. We work with contractors doing $5M to $50M in revenue, and we're growing fast. This is our first dedicated marketing hire, and you'll own the function end to end. You will build the campaigns, design the creative, run the ads, and track every conversion in HubSpot yourself. There is no agency or team to hand work off to. You'll partner closely with sales to turn marketing into pipeline and revenue. You'll do well here if you like shipping more than planning, you're comfortable switching between a Meta ad set and a podcast outline in the same afternoon, and you want real ownership at an early-stage company.

Requirements

4+ years in B2B marketing, with at least some of that time as a solo or first marketer at a startup
Hands-on experience running paid campaigns yourself, including building, launching, and optimizing them.
Working knowledge of HubSpot or a similar CRM, including workflows, forms, lifecycle stages, and conversion tracking.
Comfort with data: ability to build a funnel report, spot a drop-off, and act on it.
Clear, concise writing for ads, emails, and landing pages.
Experience working closely with a sales team and being measured on pipeline.
Video editing skills.
Bachelor's degree in any field.

Nice To Haves

Experience marketing to SMB, trades, construction, or home-services businesses
Experience with Webflow
Webinar or podcast production experience
Familiarity with AI or vertical SaaS products

Responsibilities

Plan, launch, and optimize paid acquisition campaigns across Meta, Google, and LinkedIn, including targeting, copy, creative, budget, and performance management.
Produce ad creative, landing page visuals, social assets, and short-form video using tools like Canva or Figma.
Own organic growth through keyword strategy, on-page optimization, content, and landing pages in Webflow.
Build and maintain HubSpot workflows, forms, lifecycle stages, and attribution for conversion tracking.
Maintain consistent messaging, visual identity, and positioning across all channels.
Run co-marketing initiatives with industry partners, including joint webinars, partner landing pages, and referral programs.
Plan, produce, and promote recurring webinars and podcast content, and repurpose them into various formats.
Build nurture sequences, product update emails, and campaign sends in HubSpot.
Report weekly on spend, CAC, conversion rates, and pipeline contribution, and provide analysis on performance.