FSO, Business Consulting - Studio & Marketing Transformation - Senior
About The Position
EY's Studio+ is where strategy meets creativity, data, and technology. We help Financial Services leaders — across WAM, BCM, and INS — design and run marketing engines that are measurable, modern, and customer-centric. We are seeking a Senior Consultant to join our Marketing Transformation team within Studio+. You will own discrete workstreams on client engagements, translating ambiguous marketing problems into structured analyses, recommendations, and pragmatic roadmaps. This role is ideal for someone who has built a foundation in marketing or consulting and is ready to take greater ownership across the full marketing value chain — from strategy and operating model through operations, performance measurement, and forecasting.
Requirements
- Bachelor's degree; MBA or Master's is a plus.
- 3–5 years of experience in marketing consulting, an in-house marketing team, an agency, or a Financial Services marketing function.
- Hands-on experience in at least one FS sub-sector (WAM, BCM, INS) or a strong intent to specialize in FS.
- Working knowledge of modern martech (CDPs, marketing automation, analytics platforms) and emerging trends (AI, GEO).
- Practical experience using AI tools to deliver work products and improve productivity.
- Experience with B2B and/or B2C marketing programs; exposure to B2B2C is a plus.
- Strong structured-thinking, communication, and storytelling skills.
- Willingness to travel 50–80%.
Nice To Haves
- Exposure to ABM platforms, CDPs (e.g., Salesforce, Adobe), and analytics tooling.
- Experience with AI-enabled marketing tools, prompt engineering, or AI agents for marketing use cases.
- Experience contributing to RFPs or proposals.
- Certifications in marketing, analytics, or martech platforms.
Responsibilities
- Lead workstreams across marketing strategy, marketing operating model design, marketing operations, performance measurement, and marketing forecasting.
- Develop deliverables for FS clients in WAM, BCM, and INS: target operating models, segmentation, ABM strategies, onboarding journeys, loyalty/retention programs, cross-sell frameworks, and marketing performance frameworks.
- Apply emerging approaches such as GEO (Generative Engine Optimization), AI-driven personalization, and agentic marketing in client recommendations.
- Leverage AI tools (e.g., ChatGPT, Microsoft Copilot, Gemini, AI-enabled martech) to accelerate analysis, content generation, journey design, and client deliverables.
- Support B2B (ABM, onboarding), B2C (acquisition, retention, loyalty, cross-sell), and B2B2C (advisors, brokers, distribution partners) engagements.
- Contribute to proposals, points of view, and business development.
Benefits
- medical and dental coverage
- pension and 401(k) plans
- a wide range of paid time off options
- flexible vacation policy
- designated EY Paid Holidays
- Winter/Summer breaks
- Personal/Family Care
- other leaves of absence
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What This Job Offers
Job Type
Full-time
Career Level
Senior
