Senior Product Manager, Small Business Marketing Transformation

TELUS•Calgary, AB

About The Position

The Small-Medium Business (SMB) team is a dynamic, fast-paced, and collaborative group responsible for delivering profitable growth within the highest-value segment for TELUS Business. This role is for entrepreneurial marketers that enjoy starting something from nothing and building it up. The team's values center around ownership, outcomes, curiosity, iteration, and celebration. We are looking for a Senior Product Manager, Marketing Transformation to define and execute strategic programs that drive profitable growth. This role is ideal for a strategic thinker who thrives at the intersection of marketing strategy, advanced data analytics, and marketing technology. This role works in Eastern Time.

Requirements

Persuasive communicator who is clear, concise, and articulate in all aspects of communication.
Ability to thrive with ambiguous projects or blue sky thinking and create a strategy from the ground-up incorporating feedback from multiple cross-functional stakeholders.
Driven by an ownership mentality and an entrepreneurial curiosity to uncover the "why" behind every challenge.
Results-oriented with a focus on customer lifecycle outcomes, retention economics, and long-term portfolio performance.
Agile with the ability to coordinate multiple initiatives in the portfolio and work within an environment of rapid change.

Nice To Haves

5+ years of experience managing complex, cross-functional programs within marketing operations, digital transformation, or business strategy.
Telecom industry experience is a major plus.

Responsibilities

Designing and executing strategic programs that drive product intensity and multi-product customer retention within the SMB customer base.
Being the creative force and program owner behind transformational projects and cross-segment campaigns.
Taking ownership of a multi-phased roadmap aimed at modernizing customer interactions, including migrating Salesforce (SFDC) infrastructure to a unified model and launching AI-driven customer models to optimize the customer lifecycle and unlock revenue potential.
Working closely with cross-functional partners across base management, planning, business intelligence, data science, loyalty & retention, and sales teams to develop integrated strategies that balance customer value with business profitability.
Designing data-informed programs based on predictive models, machine-learning triggers, and customer lifecycle insights, working alongside Data Science and BI teams.
Shaping and adjusting customer value propositions in response to market dynamics while maintaining alignment with long-term portfolio objectives.
Working closely with frontline teams to identify customer pain points and drive continuous improvements to the customer experience.
Garnering buy-in from all levels of the organization—from frontline agents to senior leadership—by leveraging strong storytelling, presentation, and negotiation skills.
Driving transformation in current marketing technologies by understanding gaps and opportunities to create world-class customer journeys leveraging new data connections (e.g., feedback loops).
Designing and enhancing campaign data policies, such as do not call logic, contact prioritization, and other customer data enhancements.