Senior Manager - Small Business Membership Marketing
About The Position
American Express Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus. The Small Business Marketing Team is responsible for acquisition and customer engagement marketing for all Small Business Charge, Proprietary Lending and Co-Brand cards and Small Business Banking Products. The Senior Manager, Small Business Membership Marketing is a key leader responsible for shaping and executing a cohesive engagement strategy focused on engaging Card Members in Membership Value. As the value propositions of our products have grown, we have an exciting opportunity to enhance marketing strategy and personalization that furthers engagement with benefits and features at the right moments. At the center of Amex’s small business strategy, this marketing leader will develop our next gen loyalty marketing strategy — synthesizing customer insights, evaluating external best practices, and creating influential messaging, creative, and content which drives long-term engagement. The Senior Manager will be responsible for the strategy and execution of core membership communications including eNewsletters, Value Summaries and the Benefits Dashboard. This role will combine strategic vision, data-driven decision-making, and creative excellence to enhance the end-to-end customer experience and accelerate the growth and retention of Small Business products. This includes ongoing test & learn that help customers take advantage of the right benefits (e.g. available credits, rewards, pay over time) at the most optimal time, and moments of new benefit or product launches. This is a highly visible role that requires close collaboration with Product, Analytics, External Agencies, Operations, Technology, Legal, Compliance, Go to Market Strategy and lifecycle marketing partners to design the best customer experience.
Requirements
- Senior Manager level experience in marketing.
- Experience in developing and executing engagement strategies.
- Proficiency in synthesizing customer insights and evaluating external best practices.
- Ability to create influential messaging, creative, and content.
- Experience with core membership communications (e.g., eNewsletters, Value Summaries, Benefits Dashboard).
- Strong strategic vision and data-driven decision-making skills.
- Creative excellence.
- Experience with test & learn methodologies.
- Experience collaborating with cross-functional teams including Product, Analytics, Agencies, Operations, Technology, Legal, Compliance, and Go to Market Strategy.
Responsibilities
- Shaping and executing a cohesive engagement strategy focused on engaging Card Members in Membership Value.
- Developing next gen loyalty marketing strategy — synthesizing customer insights, evaluating external best practices, and creating influential messaging, creative, and content which drives long-term engagement.
- Responsible for the strategy and execution of core membership communications including eNewsletters, Value Summaries and the Benefits Dashboard.
- Enhancing the end-to-end customer experience and accelerating the growth and retention of Small Business products through strategic vision, data-driven decision-making, and creative excellence.
- Conducting ongoing test & learn that help customers take advantage of the right benefits at the most optimal time, and moments of new benefit or product launches.
- Collaborating with Product, Analytics, External Agencies, Operations, Technology, Legal, Compliance, Go to Market Strategy and lifecycle marketing partners to design the best customer experience.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
