Front Book Campaign Lead

Worldpay•Denver, CO

About The Position

Ready to take your career global? Make your mark at one of the biggest names in payments. We’re looking for a Front Book Campaign Lead join our ever-evolving Marketing team and help shape the future of global commerce. What you’ll own This role owns the end-to-end strategy, execution, and performance of front book campaigns, with accountability for pipeline creation and revenue impact across platform, ISV, and embedded finance segments.

Requirements

Bachelor’s degree or equivalent experience
5+ years of experience in demand generation, growth marketing, or campaign management, preferably in payments, fintech, or B2B SaaS
Strong experience owning pipeline-generating campaigns and driving measurable revenue outcomes
Deep knowledge of CRM and marketing automation platforms (e.g., Salesforce, HubSpot) and campaign orchestration tools
Hands-on experience executing digital campaigns across email, web, paid media, and SEO channels
Strong understanding of payments, APIs, tokenization, or embedded finance models
Proven ability to work cross-functionally and influence Sales, BD, Product, and Partner teams

Responsibilities

Own and execute end-to-end front book campaigns, driving strategy, execution, and measurable pipeline outcomes
Translate commercial priorities into targeted, high-impact campaigns aligned to key accounts, verticals, and strategic partners
Orchestrate multi-channel campaign execution across paid, owned, partner, and field channels with strong operational rigor
Partner closely with Sales, Business Development, Product, and Marketing to align campaigns to revenue goals
Develop verticalized and platform-specific messaging that resonates with target buyers and embedded finance use cases
Leverage insights and performance data to continuously optimize campaigns and scale what works
Collaborate with insights and analytics teams to inform future campaign strategy and improve effectiveness