Freelance Strategist

Column Five • ,

3d

About The Position

Column Five is seeking freelance Strategists for B2B marketing engagements. Strategists work alongside other experts, carrying existing strategic thinking into Column Five’s strategic creative work to support clients’ lead-generation, brand experience, and revenue goals. The role is client-facing and involves collaboration with the Column Five team and direct presentation of strategies and recommendations to senior client stakeholders.

The strategist connects positioning to specific content, develops buyer-centered nurture and CRM journeys, and shapes search strategies for both traditional search visibility and discoverability in AI models. They work across paid media, organic content, search, website experiences, email programs, and sales enablement, using campaign performance, audience behavior, and funnel data to recommend actions. Engagements are arranged either as retained-hours contracts or at a flat rate per project, depending on the opportunity.

Requirements

• More than 3 years of experience in brand, content, and/or email marketing strategy.
• B2B SaaS or enterprise technology experience.
• Working knowledge of SEO and AEO.
• Experience developing messaging and content for senior operational buyers.
• Ability to take strategy developed by someone else and develop it into a through line connecting positioning to specific content.
• Understanding of enterprise buyer journeys and ability to design nurture and CRM journeys.
• Ability to think across paid media, organic content, search, websites, email, and sales enablement as connected systems.
• Comfort translating campaign performance, audience behavior, and funnel data into strategic recommendations.
• Ability to make website copy, design, and development recommendations based on conversion and performance.
• Comfort operating in ambiguity as messaging and activation priorities evolve.
• Ability to present and defend strategy confidently to senior client stakeholders.
• Strong collaboration skills, including partnering with others to align strategy and editorial.

Nice To Haves

• Experience with AI or data products.
• New-market positioning experience.
• Familiarity with paid media, performance optimization, account-based marketing (ABM), product-led growth, or product launches.

Responsibilities

• Translate strategy into clear messaging frameworks and creative briefs.
• Build nurture campaigns and CRM journeys that move enterprise buyers from first touch to conversion.
• Help shape SEO and AEO strategy and content priorities to build visibility.
• Partner day to day with the Column Five team on strategy, editorial plans, and creative direction.
• Present strategy and recommendations directly to client stakeholders.
• Translate campaign media performance, audience behavior, and funnel data into insights and actionable strategic recommendations.
• Recommend website copy, design, and development changes to optimize conversion and performance.
• Collaborate with others to keep strategy and editorial work aligned.
• Include 1–2 work samples demonstrating how business or brand strategy was translated into an integrated marketing program, ideally showing channel connections and how performance learnings evolved the work.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed