Freelance Creative Content Writer

Rainbow Companies • Minnetonka, MN

2d

About The Position

Rainbow Companies is seeking a freelance creative content writer to work with its creative and marketing team to develop clear, engaging content across digital channels. The writer will turn ideas, subject matter expertise, and marketing objectives into approachable, audience-focused content that reflects the company’s brands and supports business goals. The role covers websites, blogs, social media, email marketing, and other digital communications, with work spanning both high-level messaging and executional content such as headlines and calls to action. This project-based independent contractor position offers flexible scheduling and the opportunity to support multiple Rainbow Companies brands. Hours may vary according to business needs and assignment availability. Contractors provide their own equipment, workspace, and internet access unless otherwise agreed. Compensation is $35–$50 per hour, depending on experience, expertise, and project scope, and is provided on a contract basis. This is not an employee role and is not eligible for company-sponsored employee benefits.

Requirements

• Exceptional copywriting, editing, and storytelling skills.
• Experience writing for websites, digital marketing, and other online platforms.
• Ability to understand audience needs and create content from the reader’s perspective.
• Strong communication and collaboration skills.
• Ability to translate complex or technical information into approachable, engaging content.
• Proven ability to manage multiple priorities and meet deadlines in a freelance or contract environment.
• High attention to detail, organization, and commitment to quality.

Nice To Haves

• Experience with B2B marketing.
• Background creating content for science, plant health care, horticulture, arboriculture, environmental services, or other technical industries.
• Knowledge of SEO best practices and digital content strategy.
• Experience collaborating with designers, web developers, and creative teams.
• Familiarity with AI-assisted content workflows while maintaining a strong editorial voice and human-centered storytelling approach.

Responsibilities

• Develop and refine website content, including headlines, page copy, calls to action, and supporting messaging for new and existing websites.
• Create blog articles, educational resources, and long-form content that turns subject matter expertise into engaging, valuable information.
• Write social media content supporting brand awareness, marketing initiatives, and educational campaigns.
• Develop email marketing campaigns, newsletters, customer communications, and promotional messaging.
• Collaborate with designers, marketers, subject matter experts, and other stakeholders from concept through execution.
• Simplify complex or technical information into clear, audience-focused content.
• Maintain consistency with established brand voice, tone, and communication standards.
• Contribute ideas supporting content strategy, audience engagement, and digital marketing objectives.
• Manage multiple projects and deadlines while maintaining quality and attention to detail.

What This Job Offers

• Education Level: No Education Listed