Franchise Marketing Manager

Stronger Youth Brands•Middletown, PA

6d•$60,000 - $65,000•Hybrid

About The Position

Stronger Youth Brands, the headquarters for Soccer Shots (US) and Little Kickers (UK) youth enrichment franchise brands, is seeking a creative and high-performing Franchise Marketing Manager. This role supports the effectiveness of the marketing team through project management and enhances franchise communities’ local marketing efforts by developing and delivering local marketing strategies, content, and training. The Franchise Marketing Manager serves as a primary marketing support contact for Franchise Partners, working closely with the broader marketing team to execute brand initiatives. This role balances day-to-day franchisee support, project management, and marketing execution. The individual in this position will help Franchise Partners utilize marketing tools, programs, and brand assets, while also coordinating creative requests, managing marketing workflows, and supporting local marketing efforts. This role requires the ability to manage a high volume of requests, prioritize effectively, and keep projects moving while maintaining strong relationships with Franchise Partners and internal teams.

Requirements

Minimum 3-5 years of experience in marketing, franchise support, account management, or related role
A bachelor’s degree in a related field (including marketing, communications, business management & advertising, etc.)
Professional curiosity and the ability to leverage working knowledge for better success
Customer service mentality, proactive & professional communication
Tech savviness
Efficiency in the Microsoft Office Suite (Word, Excel, PowerPoint)
Proficiency in capturing content for social media (basic photography and video)
Collaborative and creative problem-solving skills
Highly organized and detailed, even at a fast pace
Ability to grow – accepts new challenges, and improves from feedback

Nice To Haves

Experience working in a multi-location or franchise environment
Salesforce Marketing Cloud experience, including general SQL knowledge

Responsibilities

Serve as the primary point of contact for Franchise Partners.
Support rollout of marketing initiatives, tools, and campaigns across the franchise system.
Support Franchise Partners in adapting national campaigns for their local markets.
Help Franchise Partners understand and use brand marketing tools, templates, and programs.
Assist in developing and maintaining local marketing calendars that align with seasonal campaigns and program priorities.
Research, establish, and support local-level partnerships, vendors, or promotional opportunities.
Develop and update local-level marketing how-to guides, playbooks, and training materials.
Guide Franchise Partners on local digital marketing, including social media, paid advertising, and local listings.
As needed, capture photo and video content to support marketing efforts across social, email, and digital channels.
Provide project management & oversight of all external marketing requests and queries, including managing project details and timelines.
Maintain visibility into project workload and clearly communicate timelines and expectations.
Act as liaison between the Marketing team and other departments, to bridge processes and ease collaboration.
Work closely with marketing leadership and the Operations Teams to ensure Franchise Partner needs are understood and addressed.
Act as the SME for all franchisees across the network.
Train and educate franchise community (in-person & online, 1:1, in groups at training events) on successful execution of marketing campaigns & initiatives, and brand compliance.
Stay informed of best practices in marketing, specifically in the youth sports/enrichment and franchising industries.
Identify common challenges or requests and help improve tools, templates, and processes to better support the network.