Franchise Administration Coordinator

Magnolia Operating LLC•New York, NY

11h•$65,000 - $78,000•Remote

About The Position

This fast-paced role supports Magnolia Bakery's Domestic & International Franchise Development Team through franchise administration, Discovery Day event planning and execution, and cross-functional project coordination throughout the franchise development lifecycle. Working closely with Franchise Development, Operations, Finance, Marketing, and external partners—including Real Estate, Architecture, and Legal—the successful candidate will balance multiple priorities, facilitate key initiatives, and help ensure franchise development projects remain organized, on schedule, and successfully executed. This is not a traditional administrative role. Success requires initiative, sound judgment, strong communication skills, impeccable attention to detail, and a hospitality mindset. The ideal candidate is equally comfortable working behind the scenes to keep complex projects moving as they are representing the Magnolia Bakery brand in interactions with franchisees, executives, and cross-functional partners. Candidates need to be based within Eastern Time Zone and accessible to a major metropolitan airport.

Requirements

Proven ability to independently manage multiple projects simultaneously, prioritize competing deadlines, exercise sound judgment, and proactively drive work forward.
Exceptional communication and interpersonal skills, with professionalism and confidence to work effectively with executives, franchisees, vendors, and cross-functional teams.
Demonstrated ability to manage detailed administrative processes while delivering a polished, hospitality-driven experience.
Proficient in Microsoft Office (Excel, Word, Outlook, PowerPoint), Adobe, and Docusign.
Requires up to 20% travel, primarily monthly visits to Magnolia Bakery’s New York City Home Office for Discovery Days, plus occasional travel for brand representation in office, franchise conferences, trade shows, and company events.

Nice To Haves

Preferred bachelor’s degree in business, Hospitality, Communications, or related field.
Prior franchise administrative experience strongly preferred; experience in franchising, hospitality, retail development, or commercial real estate a plus.
Experience with franchise management software (e.g., FranConnect) and preferred mapping software.

Responsibilities

Plan, coordinate, and host Magnolia Bakery's virtual and in-person Discovery Days at our New York City Home Office. Oversee all event logistics including scheduling, executive calendars, travel logistics, catering, presentations, meeting materials, and franchise candidate communications, while serving as the on-site host to ensure a polished, hospitality-driven experience that reflects the Magnolia Bakery brand.
Prepare, track, and distribute franchise-related agreements (FDDs, ADAs, FAs, NDAs, amendments, renewals, transfers, etc.) and new franchisee announcement communications.
Facilitate franchise approval and real estate approval meetings by preparing materials, managing meeting logistics, and ensuring timely distribution of committee pre-reads, Docusign requests and follow-up action items.
Track franchise development milestones and contractual obligations, proactively communicating upcoming deadlines, potential risks, and schedule delays to the appropriate stakeholders.
Maintain accurate franchisee, entity, and store records within FranConnect.
Ensure supporting documentation remains complete, organized, and compliant with regulatory requirements.
Assist with state registration and FDD renewal documentation.
Organize and maintain SharePoint document libraries for internal team.
Prepare and maintain reports, presentation materials, and other documentation to support franchise development initiatives and leadership reporting.
Coordinate franchise development initiatives across Operations, Finance, Marketing, Real Estate, Architecture, and Legal to ensure projects remain on schedule.
Schedule and facilitate new franchisee onboarding post-agreement execution.