Fractional Marketing Lead
About The Position
SureSwift Capital is seeking a Fractional Contract-Based Marketing Lead to own marketing for Tradervue, a trading journal used by individual traders and proprietary trading firms for 15 years. Tradervue has a loyal user base and is entering its next stage of growth. In this role, you will build out the marketing function, working directly with the GM to set direction, perform hands-on work, and make decisions about time and budget investment. This is a fractional role requiring approximately 20 hours per week. The ideal candidate is self-motivated, enjoys leading and executing, thrives with autonomy, values having their opinions heard, and is eager to contribute to a new leadership team focused on Tradervue's growth.
Requirements
- 5+ years of marketing experience in a growth or performance marketing environment
- At least 2 years of experience owning growth for a SaaS or subscription product
- Degree in marketing or related field
- Experience leading marketing initiatives while also performing the hands-on work
- Comfort working with data and using it to make decisions
Responsibilities
- Own new product launches
- Lead AEO and SEO strategy to improve Tradervue's visibility in AI answers and search results
- Report on trials and paid conversion by plan, and use data to guide time and budget allocation
- Build and manage earned and owned channels, including partnerships with educators, prop firms, and brokers
- Build and run lifecycle campaigns to convert signups into paying, long-term customers
Benefits
- Monthly retainer of $4,000–7,000 USD, depending on experience and location
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What This Job Offers
Job Type
Part-time
Career Level
Senior
