Fractional Chief Marketing Officer — Turn Marketing Strategy Into Measurable Growth

How to Manage a Small Law Firm•Miami, FL

2d•Remote

About The Position

How To MANAGE a Small Law Firm (HTM) is seeking an experienced Chief Marketing Officer / Fractional CMO to serve as a strategic marketing partner to a portfolio of law firm owners. This role involves helping owners understand their marketing numbers, develop growth-driving strategies, build systems and accountability, and transform marketing from an expense into a measurable business investment. HTM provides the client portfolio, allowing the Fractional CMO to focus on leading marketing and producing results. The position is 100% remote and offers full-time W-2 employment with a base salary and performance compensation.

Requirements

10+ years of senior-level marketing leadership experience
Significant experience operating at the CMO level
Experience as a Chief Marketing Officer, Fractional CMO, or equivalent senior marketing leader
Experience advising, leading, or managing marketing for multiple businesses or clients
Strong understanding of marketing strategy, lead generation, conversion, branding, analytics, and ROI
A data-driven approach to making marketing decisions
Experience working directly with business owners, CEOs, or senior executives
The ability to coach, challenge, and hold business owners accountable
Strong business acumen and an understanding of how marketing connects to revenue
The ability to move between big-picture strategy and practical execution
Bachelor's degree or equivalent leadership experience
Candidates must currently reside in one of the following states: AZ, CO, FL, GA, IL, MD, MI, NC, NJ, NY, PA, TX, VA, or WA
Candidates must be authorized to work in the United States without sponsorship.

Nice To Haves

Legal, agency, consulting, professional services, or small/mid-sized business experience is a plus — but not required.
Experience serving as a CMO or Fractional CMO
Experience managing multiple businesses or clients at the same time
Experience advising owners of small and mid-sized businesses
Experience building marketing strategies from the ground up
Experience connecting marketing activity to revenue and profitability
Experience managing agencies, vendors, internal marketing teams, or outside partners
Experience using data and KPIs to make strategic decisions
Experience coaching non-marketing executives or business owners

Responsibilities

Develop marketing strategies tied directly to business and revenue goals
Help owners identify the right marketing opportunities and priorities
Build marketing systems, processes, and accountability
Develop and refine brand strategy and positioning
Oversee digital and traditional marketing initiatives
Analyze marketing performance, KPIs, lead generation, conversion, and ROI
Identify what's working, what's not, and where marketing dollars should be invested
Coach and advise business owners who may not have a traditional marketing background
Mentor internal marketing team members and outside marketing partners
Turn strategy into execution and measurable results
Help clients build marketing programs that are sustainable and scalable