Founding U.S. GTM & Partnerships Lead, Mini-Dramas

NewsBreak•New York, NY

15h•$175,000 - $205,000

About The Position

NDot AI is building a U.S.-China mini-drama ecosystem, leveraging NewsBreak's audience, distribution, recommendation, and growth capabilities. This role is for the founding U.S. GTM & Partnerships Lead, responsible for building the U.S. side of this ecosystem from the ground up. The individual will collaborate with a China-based GTM counterpart to bring short-drama producers, app developers, directors, and creative talent to NewsBreak, NDot, and Nova. Key responsibilities include signing and activating high-quality content partners, and closing distribution, app-growth, and monetization partnerships. A significant aspect of the role involves connecting U.S. directors and culturally fluent creatives with Chinese production and AI-studio capacity to create content that resonates with U.S. audiences and can be produced at scale. This is a hands-on, 0→1 ecosystem-building role that requires close collaboration with senior leadership, product, engineering, and ad sales teams. Insights gained from partners will directly inform NDot's product and GTM priorities.

Requirements

Deep experience and an established network in the mini-drama / short-drama industry.
Senior experience in GTM, BD, partnerships, producer relations, or content acquisition.
Track record in U.S.-China cross-border business.
Fluent English and Mandarin Chinese, with the cultural fluency to work credibly in both markets.
Proven skill at sourcing, negotiating, and closing partnerships, and activating producers post-signing.
Experience building ecosystems or communities, including industry events, market mapping, and pipeline/CRM discipline.
Strong connector instincts, commercial judgment, persistence, and bias for action.
Comfortable with ambiguity in a startup setting.

Nice To Haves

Content acquisition or distribution experience.
App growth or user acquisition experience.
Creator or talent partnerships experience.
A film/TV production or talent network in LA or NY.
A network of Chinese production houses or AI studios.
Experience with AI-content production.
Consumer app or short-video platform experience.
Strong product and creative instincts; able to bridge creative, commercial, and technical teams.

Responsibilities

Map and build the U.S. ecosystem, creating a prioritized map and pipeline of producers, app developers, directors, talent, production partners, and strategic ecosystem players, coordinated with the China GTM lead.
Recruit high-quality mini-drama producers and content partners, prioritizing content suited for U.S. audiences, and ensure they publish consistently.
Design and manage producer incentives, including preferential revenue share, promotional traffic, Nova ad credits, and referral rewards for the founding-partner program.
Develop NDot customers by turning strong app-developer relationships into partnerships and collaborate with the Nova ad sales team to introduce short-drama advertisers from the ecosystem.
Connect U.S. creative talent with Chinese production partners to create value beyond distribution.
Own the U.S. Go-To-Market (GTM) strategy, including partner segmentation, pitch development, outreach, industry events, community building, PR and sales materials, CRM, and forecasting.
Translate producer needs, market insights, and content performance into actionable input for product, growth, and localization teams.