Founding Marketer

Circleback•San Francisco, CA

About The Position

Circleback is building the source of truth for everything said at a company–starting with best-in-class AI meeting notes, action items, and search. Every company runs on conversations — meetings, calls, emails — but almost none of that context is usable after the fact. We’re building the platform that captures, organizes, and acts on all of it, so teams can actually use what they know. We're a small team backed by Y Combinator. Profitable, growing virally, and thousands of paying customers including PostHog, Browserbase, Gumloop, and more. Why join We ship fast with a high bar for quality. Small team, large problem: the category we're building didn't exist a few years ago. Profitable and growing virally through word of mouth, not paid acquisition. Build software people actually love and use every day. Free lunch and dinners, competitive salary and equity. Flexible health coverage and 401K matching. We're looking for someone to own marketing at Circleback. You'd be the first person in this role–which means there's no playbook and no existing team. Just a product people love and a lot of room to run. Once people start using Circleback, they stick around. Retention is incredibly high. The challenge isn't convincing people the product is good–it's getting it in front of more people in the first place. You'd figure out how to do that: find creative ways to grow awareness, make the brand match the quality of the product, build buzz around what we're shipping, and build the systems that turn attention into customers.

Requirements

Owned the full marketing function at an early-stage company, not just a piece of it.
Comfortable with brand and positioning work but equally excited about running experiments, building automations, and looking at data.
Move fast, be resourceful, and don't need someone to tell you what to do next.
Strong opinions about what good marketing looks like but hold them loosely enough to let results change your mind.
Can write well, think clearly about positioning, and know how to make a product feel like it belongs in a category of its own.
Strong sense of taste and attention to detail in how the brand shows up publicly.

Nice To Haves

Design background is not required

Responsibilities

Find creative, scrappy ways to get Circleback in front of more people–the product sells itself once people try it, so the job is figuring out distribution
Build and run growth experiments across channels (paid, organic, community, partnerships, content) with a bias toward finding what actually scales, not just what looks busy
Drum up buzz for product launches–coordinate releases, build anticipation, and make sure the right people know about what we're shipping
Define and own Circleback's brand positioning and messaging–figure out what we want people to think when they see Circleback, and make that show up consistently everywhere
Map the user journey from first touch to company-wide deployment, identify where people drop off, and work with the team to fix it
Set up automated growth systems (retargeting, intent-based lead capture, website conversion tools) that compound over time
Dig into product and user data to inform decisions about who to target, what's working, and where the biggest opportunities are
Explore sales-assisted motions for expanding within companies that already have individual users on Circleback
Work with contractors or agencies as needed for design, ads, or other specialized work