Founding Growth Marketer

Firefly•New York City, NY

3d•Onsite

About The Position

Firefly is building the defining physical AI company of the next decade, starting with safety. We believe safety is the most important problem facing America today. Every school, hospital, hotel, workplace, and public venue relies on a patchwork of disconnected systems to understand and protect the people inside them. Most were built decades ago, rarely work together, and leave organizations operating without a real-time understanding of what's happening across their spaces. Firefly is replacing that stack with a single AI-native platform that helps organizations understand their environment, coordinate action, and respond when every second counts. We combine intelligent software with beautifully designed hardware to bring consumer-grade experiences to one of the world's largest and most important industries. In less than two years, Firefly has grown from an idea to protecting everything from boutique hotels to 30,000-student school systems, raising more than $27 million from leading investors along the way. Our team includes leaders from Apple and Verkada who care deeply about craft, speed, and building technology that matters in the real world. Safety is where the need is most urgent, but the opportunity is much larger. Every physical space generates signals. Every organization needs to understand what is happening, determine what matters, and coordinate the right response. We believe the next generation of AI will move beyond screens and into the real world, becoming the system of intelligence that helps organizations operate and protect the spaces they are responsible for. About The Role Firefly is looking for our founding Growth Marketer to build our pipeline engine from scratch as we exit stealth with real customer proof behind us. This is a high-powered top-of-funnel seat, working directly between sales and product marketing. Our industry still buys through trade show booths and cold calls, so the marketer who actually understands the internet has an enormous unfair advantage in this space.

Requirements

4+ years across core internet growth functions, with real reps in at least three of: paid, SEO/AEO, content, social, email, community
Serious creative range: you've done things with a growth budget that made people ask how you got away with it
Fluency with the modern growth stack and AI tools as everyday leverage

Responsibilities

Pipeline generation across AEO/SEO, paid media, newsletter, blog, Reddit, content, and social
A high-velocity experimentation engine: launch fast, measure hard, kill what doesn't perform, scale what does
The signal stack: turning engagement across every channel into prioritized, high-intent accounts our SDR and sales team works daily
Messaging and positioning tests in partnership with sales and product