Founding Marketer

Kepler • New York, NY

2d • $170,000 - $230,000 • Onsite

About The Position

Kepler is seeking a Founding Marketer to own how the company presents itself to the world. This role will be responsible for the website, brand, customer and investor-facing materials, and thought leadership content. The goal is to create a cohesive and trustworthy image for Kepler, ensuring its messaging is clear and compelling. This is a senior individual contributor role where the person will be expected to write, design, and execute marketing initiatives, with a strong emphasis on AI fluency and the ability to ship work independently. The founding marketer will shape the future of Kepler's marketing function.

Requirements

• 5+ years of experience in marketing and brand work, preferably for enterprise B2B companies.
• Strong design sense, with a portfolio showcasing shipped work.
• Excellent brand and positioning judgment, with the ability to analyze and critique a company's market presence.
• Exceptional writing skills, including the ability to write in different voices and about technical subjects.
• Ability to create complete marketing assets, from initial outline to final execution.
• Proficiency in using AI tools for marketing tasks, including website development (e.g., shipping code with Claude).
• Customer-centric approach, focusing on customer reaction to shipped work.
• Proactive problem-solving attitude; willingness to fix issues directly.
• Ability to provide constructive feedback before work is shipped.
• Strong communication skills, proactively sharing information and responding promptly.
• Adaptability to changing plans and ability to ship work under pressure.
• AI fluency is a core requirement of the job.

Nice To Haves

• Experience working with buyers who are difficult to impress and sign large enterprise deals.
• Experience bringing in contractors for volume work when necessary.

Responsibilities

• Own Kepler's website, brand identity, and visual system.
• Develop and maintain consistent brand voice, templates, and overall aesthetic.
• Design, write, and code website updates, from minor copy edits to new page creation.
• Define and refine Kepler's positioning and messaging to clearly articulate its value proposition against competitors.
• Develop customer proof points, including case studies, testimonials, and success stories.
• Create and manage customer and investor materials, such as pitch decks, one-pagers, and conference collateral.
• Manage Kepler's public voice, including CEO's social media presence, blog content, and recruiting posts.
• Lead product launches and co-marketing initiatives from conception to execution.
• Optimize Kepler's presence in search results and AI-generated answers.
• Elevate and strengthen all outward-facing communication and brand assets.
• Collaborate with strategy & ops, product, and CEO on marketing initiatives.
• Listen to customer calls and gather direct feedback.
• Manage marketing budget, including tools, contractors, and event participation.

Benefits

• 100% covered top-of-the-line medical, dental, and vision insurance for employees and their families.
• HSA maxed by the company to the IRS limit.
• Automatic coverage for life, AD&D, and disability insurance.
• Daily lunch in office.
• Unlimited PTO policy.
• Development environment budget (latest MacBook Pro, multiple monitors, ergonomic setup, development tools).
• "Build anything" budget for tools, libraries, datasets, or infrastructure.
• Learning budget for conferences, courses, or programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed