Founding Launch Designer

Arcada Labsorporated•San Francisco, CA

1d•Onsite

About The Position

We are building Arcada, the world stage for AI, creating arenas that are real products, scaled to millions of users, to measure what models can actually do in the real world. This role is for someone to own how these moments reach the world, announcing what AI can do before anyone else. We work with model providers to benchmark unreleased capabilities and craft the grand reveal for abilities the world hasn't seen yet, framing how people understand them and designing brands that people identify with breakthroughs. Each arena launched needs its own identity, motion language, and narrative arc. The work involves creating a system of brands and shipping to every channel and surface, operating at the pace of AI development with new models dropping weekly and new arenas monthly. The role requires someone who can go from concept to brand to shipped video in days without sacrificing craft, shaping taste at the frontier where the visual language for AI is still being invented. The team is small, technical, and obsessive, with a shared goal of defining the way AI capability is measured.

Requirements

Ship video and brand work that make people take notice.
Portfolio demonstrating launches owned, brands built, and work that moved metrics or people.
Ability to toggle masterfully between strategy and execution, comfortable debating narrative arc and cutting footage.
Genuine care for speed and quality, able to ship in days, iterate in hours, and get details right.
Belief that most people underestimate AI's capabilities.
Genuine curiosity about frontier models and fluency in them.

Responsibilities

Own launch videos end-to-end: Script, storyboard, direct, edit product demos, cinematic reveals, 15-second hooks, long-form explainers.
Build brand systems for new arenas, including visual identity (logo, type, color) that belongs to Arcada but stands on its own.
Own mindshare and distribution across platforms like Twitter/X, LinkedIn, YouTube, Reddit, Instagram, adapting announcements for each channel.
Create creative systems that compound, building templates, formats, and loops for continuous shipping without reinventing everything.