Founding Head of Marketing

hiretofu.com•Toronto, ON

15h•Remote

About The Position

Tofu is seeking a Founding Product Marketing Lead to establish and manage the company's marketing function from its inception. This senior role is designed for an accomplished marketer with extensive experience across various companies and marketing disciplines. The ideal candidate will prefer building marketing from the ground up with direct ownership and significant impact, rather than managing large teams and navigating corporate structures. This role involves marketing a technical product—a candidate fraud detection and identity platform—to talent, recruiting, and security leaders. The position requires a blend of high-level strategy and hands-on execution, including setting the market narrative and personally creating content like blog posts, presentations, and web pages. As the first dedicated marketing hire, this individual will report directly to the CEO and have a clear path to scale the marketing function.

Requirements

8+ years in marketing, including Head of, VP, or leadership roles.
Deep experience in B2B marketing of technical products (e.g., security, HR tech, trust & safety) to technical and business audiences.
Experience across the full marketing stack (positioning, content, demand generation, brand, enablement, events).
Proven track record of category-defining positioning and persuasive thought-leadership that converts.
Strong strategic and operational skills; able to set direction and perform hands-on work to a high standard.
Proficiency and enthusiasm for AI as a force multiplier; preference for orchestrating AI agents over managing large teams.
Desire for a founding, 0-to-1 mandate with direct ownership and company-level impact.
Experience in managing large teams and stakeholder management is not desired for this role.

Nice To Haves

Consumer-based marketing experience.

Responsibilities

Own and evolve Tofu's positioning and narrative in the market, building on the existing strong foundation.
Develop and publish customer success stories, partner case studies, and ROI models.
Sharpen and deliver the market narrative at conferences, events, and customer engagements.
Manage and enhance key communication channels including the website, LinkedIn, industry outlets, and a thought-leadership blog.
Create persuasive, high-conversion thought-leadership content for a technical audience.
Develop core sales collateral such as decks, one-pagers, and segment-specific narratives.
Partner with the sales team to ensure marketing enablement directly supports pipeline growth and conversion.
Design and operate an AI-first marketing engine, orchestrating AI agents for content, demand generation, design, research, and social media.
Establish the operating rhythm, tooling, and systems for a repeatable, high-quality, and measurable marketing engine.
Manage Tofu's presence at industry conferences and company-hosted events.