Founding GTM Lead for an AI-powered lifestyle coaching company

Fitmate Coach•Palo Alto, CA

22h

About The Position

FitMate is seeking a Founding GTM Lead to own outbound sales end-to-end. This role involves building the sales system, filling the pipeline, booking meetings, and managing the sales process through to a decision. FitMate is an AI-powered lifestyle coaching company focused on making GLP-1 treatments more effective and accessible. The company is funded and trusted by clients, medical providers, and employee benefits platforms. The target buyers include self-insured employers, benefits brokers, consultants, TPAs, employee benefits platforms, and direct primary care groups who are experiencing rising costs and inconsistent outcomes from weight loss programs and GLP-1 drugs.

Requirements

Proven experience building an outbound sales system from scratch at a startup (2+ years).
Deep understanding of key sales metrics (reply rate, positive-reply rate, meetings booked/held).
AI-native approach to work.
Hands-on experience with modern sales stack: Clay (or equivalent) for data/enrichment, Instantly/Smartlead (or equivalent) for email, LinkedIn automation tools, and a clean CRM.
Expertise in email deliverability, including understanding of secondary domains.
Relentless follow-through and persistence in managing the sales process.
Comfortable with manual tasks that drive deals forward, such as phone calls and personalized LinkedIn engagement.
Early-career individual seeking a founding seat with comfort in a role without a manager, support staff, or established playbook.
Strong writing skills for effective communication in sales outreach.
Motivation by the company's mission in health, behavior change, and human support.

Nice To Haves

Experience selling into HR, employee benefits, health plans, or healthcare.
Familiarity with terms like TPA, stop-loss carrier, and self-funded plan.
Experience managing a conference-driven pipeline.
Proven track record of closing deals, not just booking meetings.
Experience building custom automations using tools like Zapier or n8n.

Responsibilities

Build target lists using unique signals such as Form 5500 filings, job postings, conference attendee lists, and provider rosters.
Establish and manage the email sending infrastructure, including secondary domains, mailbox warmup, SPF/DKIM/DMARC, inbox rotation, suppression lists, and deliverability monitoring.
Develop and execute multi-channel outreach sequences (email, LinkedIn, SMS) personalized with account-specific signals.
Utilize AI for research and personalization at scale.
Book and properly prepare qualified meetings, understanding the employer's spending and plan details.
Manage the sales pipeline, ensuring every open conversation has a planned next step and re-engaging stalled deals.
Manage the conference strategy, including pre-booking meetings, working the event floor, and timely follow-up.
Optionally, develop a marketing plan (newsletter, LinkedIn posts) to maintain lead engagement.