Founding Growth Marketer for an AI-powered lifestyle coaching company

Fitmate Coach•Palo Alto, CA

18h•Remote

About The Position

FitMate is seeking a Founding Growth Marketer to lead consumer acquisition efforts. This role involves managing the paid advertising engine, primarily on Meta platforms, developing creative assets, optimizing landing pages, and exploring organic channels to reduce customer acquisition costs. The position offers a founding seat with direct collaboration with the founder on strategy, budget, and day-to-day execution. This is a hands-on role with significant ownership and the opportunity to build the growth playbook from scratch. The ideal candidate will be AI-native, comfortable with rapid iteration, and possess a strong blend of analytical and creative skills. The company is a well-funded, AI-powered lifestyle coaching platform focused on weight loss, making human services more accessible.

Requirements

2-4 years of hands-on paid social experience for a consumer product (D2C, subscription, or app), managed directly without an agency.
Proven experience managing significant Meta ad budgets and ability to discuss budget adjustments based on performance.
Demonstrated success in running creative tests with clear hypotheses, variants, and measurable results.
Strong analytical skills with the ability to interpret cohort reports and understand numbers cold.
Creative mindset capable of writing compelling hooks and developing engaging ad copy.
Ability to iterate quickly with weekly creative cycles.
Comfortable with being wrong in public and adapting quickly.
Experience with organic growth channels such as SEO, content marketing, or growing social accounts.
Early in career, seeking a founding seat with high ownership rather than a traditional hierarchical role.
Excellent writing skills, particularly for concise and impactful communication.
Personal interest in health, fitness, and behavior change.
AI-native approach to work, utilizing AI for research, drafting, creative variations, and reporting.
Experience with Meta Ads Manager.
Experience with landing page builders, quiz/checkout flows, A/B testing, and CRO.

Nice To Haves

Experience in health, fitness, wellness, or telehealth, with an understanding of advertising compliance.
Experience shooting or editing creative assets.
Experience running a creator and UGC pipeline.
Experience running a subscription funnel where retention and payback are key metrics.
Experience building automations using tools like n8n, Zapier, scripts, or LLM workflows.

Responsibilities

Run the paid advertising engine, primarily on Meta platforms (Meta Ads Manager).
Manage Meta account operations including structure, audiences, bidding, exclusions, and scaling.
Ship creative assets at volume, including briefing and editing UGC, statics, and short-form video.
Maintain a weekly creative testing calendar.
Build and test landing pages and funnel elements (quiz, offer, checkout, first-session booking).
Ensure accurate tracking and attribution (pixel, CAPI, events, UTMs, post-purchase survey).
Explore and scale paid channels beyond Meta where mathematically viable (Google, YouTube, TikTok, Reddit, newsletters, creators, affiliates).
Develop organic growth strategies including SEO and AI search optimization for the company's content library.
Manage organic social media channels (Instagram, TikTok, YouTube Shorts) leveraging paid creative insights.
Engage in community building on platforms like Reddit and Facebook groups.
Implement lifecycle marketing via email and SMS for retention.
Own and report on key performance metrics weekly, including spend, CPM, CTR, CPL, trial starts, trial-to-paid conversion, CAC by channel and cohort, retention, and payback.
Continuously automate job functions using AI tools, scripts, and agents for data pulling, performance flagging, variant generation, and reporting.
Collaborate with the founder on strategy and budget.
Contribute to product ideas and company-wide initiatives.