Founding Growth & Brand Lead

Electric Air•Redwood City, CA

1d•Hybrid

About The Position

Electric Air is building a modern home climate company. We install heat pumps across the Bay Area and have developed our own heat pump product platform, Redwood, designed around simpler retrofits, thoughtful design, and a better homeowner experience. Electric Air combines real-world HVAC operations, product development, software and technology, design and branding, and customer experience. We’re growing quickly and looking for a Founding Growth & Brand Lead to help build the leading heat pump brand in the Bay Area. This is a highly hands-on role for someone who combines strong growth instincts, excellent creative judgment, operational intensity, fast execution, and deep curiosity about customers. You should be equally comfortable launching a Meta campaign, giving feedback on a landing page, coordinating a video shoot, improving attribution, organizing a homeowner event, or reviewing install photos for quality and consistency. This is not a traditional corporate marketing role. We are looking for a builder.

Requirements

Strong growth instincts
Excellent creative judgment
Operational intensity
Fast execution
Deep curiosity about customers
Taste
Judgment
Speed
Ownership
Curiosity
Adaptability
Strong opinions about what makes a brand feel premium, trustworthy, and modern
Ability to distinguish between tasteful marketing and generic contractor marketing
Highly resourceful and comfortable working with constraints
Ability to move quickly and enjoy shipping work
Ability to balance analytics with intuition
Excited to work in the real world — homes, installs, neighborhoods, customers, trucks, events, photography, physical products
Comfortable operating in ambiguity and building systems from scratch

Nice To Haves

Experience with Google Ads, Meta Ads, or local acquisition
Experience with conversion optimization and landing pages
Experience directing creative production
Experience with local SEO or home services
Experience working closely with founders or small teams
Strong writing instincts

Responsibilities

Manage and improve paid acquisition across Google, Meta, LSA, and other channels
Improve landing pages, conversion funnels, and attribution
Develop experiments to improve lead quality and customer acquisition cost
Work closely with leadership to identify growth opportunities and bottlenecks
Source and manage photographers, videographers, designers, freelancers, and agencies
Maintain a high bar for visual quality and brand consistency
Help shape the voice, positioning, and identity of Electric Air
Develop creative concepts for ads, videos, campaigns, social content, and physical-world branding
Own and improve the website experience
Create and iterate on landing pages
Improve top-of-funnel conversion and attribution systems
Work with engineers and contractors to ship quickly
Help Electric Air become a recognized and trusted local brand
Support partnerships, events, workshops, and community presence
Develop systems for reviews, referrals, and neighborhood density
Turn real installs and customer experiences into compelling marketing
Help communicate technical concepts simply and elegantly
Build systems for collecting photos, videos, testimonials, and install stories