Founding Growth & Brand Lead
About The Position
Electric Air is building a modern home climate company. We install heat pumps across the Bay Area and have developed our own heat pump product platform, Redwood, designed around simpler retrofits, thoughtful design, and a better homeowner experience. Electric Air combines: real-world HVAC operations, product development, software and technology, design and branding, and customer experience. We’re growing quickly and looking for a Founding Growth & Brand Lead to help build the leading heat pump brand in the Bay Area. This is a highly hands-on role for someone who combines strong growth instincts, excellent creative judgment, operational intensity, fast execution, and deep curiosity about customers. You should be equally comfortable launching a Meta campaign, giving feedback on a landing page, coordinating a video shoot, improving attribution, organizing a homeowner event, or reviewing install photos for quality and consistency. This is not a traditional corporate marketing role. We are looking for a builder.
Requirements
- Strong growth instincts
- Excellent creative judgment
- Operational intensity
- Fast execution
- Deep curiosity about customers
- Taste
- Judgment
- Speed
- Ownership
- Curiosity
- Adaptability
- Comfortable operating in ambiguity and building systems from scratch
Nice To Haves
- Experience with Google Ads, Meta Ads, or local acquisition
- Experience with conversion optimization and landing pages
- Experience directing creative production
- Experience with local SEO or home services
- Experience working closely with founders or small teams
- Strong writing instincts
Responsibilities
- Manage and improve paid acquisition across Google, Meta, LSA, and other channels
- Improve landing pages, conversion funnels, and attribution
- Develop experiments to improve lead quality and customer acquisition cost
- Work closely with leadership to identify growth opportunities and bottlenecks
- Source and manage photographers, videographers, designers, freelancers, and agencies
- Maintain a high bar for visual quality and brand consistency
- Help shape the voice, positioning, and identity of Electric Air
- Develop creative concepts for ads, videos, campaigns, social content, and physical-world branding
- Own and improve the website experience
- Create and iterate on landing pages
- Improve top-of-funnel conversion and attribution systems
- Work with engineers and contractors to ship quickly
- Help Electric Air become a recognized and trusted local brand
- Support partnerships, events, workshops, and community presence
- Develop systems for reviews, referrals, and neighborhood density
- Turn real installs and customer experiences into compelling marketing
- Help communicate technical concepts simply and elegantly
- Build systems for collecting photos, videos, testimonials, and install stories
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
